Draft:Esther-Mireya Tejeda
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| Submission declined on 7 February 2024 by MicrobiologyMarcus (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
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| Submission declined on 25 January 2024 by DoubleGrazing (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by DoubleGrazing 4 months ago. | |
| Submission declined on 19 January 2024 by Jeraxmoira (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. Declined by Jeraxmoira 4 months ago. | |
Comment: Press releases are NOT reliable independent sources and will need replacing. Theroadislong (talk) 18:47, 8 February 2024 (UTC)
- Comment: your use of WP:Bare URLs makes it difficult to asses the validity of the sources. See WP:REFB for guidance in using reference templates. microbiologyMarcus (petri dish·growths) 20:38, 7 February 2024 (UTC)
- Comment: For notability per WP:GNG, we need to see significant coverage of the person, in multiple secondary sources that are reliable and entirely independent of the subject. Interviews, passing mentions, appointment news, online 'profiles', and things the person in question has said or written do not count, as do not primary sources of any sort.And please, dial down the promo – your job is to describe the person, in a factual and 'boring' manner, not to try to 'sell' them. DoubleGrazing (talk) 07:53, 25 January 2024 (UTC)
Esther-Mireya Tejeda is a businessperson and marketing executive who is currently the enterprise CMO (chief marketing officer) of Anywhere Real Estate..[1] [2]. Previously, she served as the chief marketing and communications officer at SoundExchange until September 2022 [3] [4]. Esther-Mireya spent years in marketing leadership roles at Audacy (formerly Entercom)[5], Univision, PepsiCo, and Diageo[6] [7].
Esther-Mireya is a member of the board of governors for the National Association of Hispanic Real Estate Professionals[citation needed] and has been on the Board of Advisors for Communications Week[8] since 2020.
Early life[edit]
Esther-Mireya grew up in Washington Heights, New York City to Dominican-American parents[9].
Tejeda graduated from Brown University[10] with a Bachelor of Arts degree. She also attained a Master of Fine Arts degree in creative writing from The New School [11] [12].
Career[edit]
Marketing[edit]
In 2005, Esther-Mireya joined Ogilvy & Mather[13].
In 2007, Esther-Mireya worked at Diageo before joining Sovereign Brands[14] in 2010.
Esther-Mireya joined PepsiCo in 2011[15]. While at PepsiCo, Esther-Mireya worked on marketing communications for the Pepsi Super Bowl Halftime Show in 2012 and 2013[16]. Esther-Mireya remained with the company for three years before joining Univision[17].
At Univision, Esther-Mireya was hired to launch communications for Univision’s sports business. While at Univision, she led marketing and communications for Univision Deportes’ partnership with the 2014 FIFA World Cup[18]. Univision averaged 3.5 million viewers for its FIFA World Cup coverage[19]. In 2015, Univision Deportes won a Sports Emmy Awards in the category of Outstanding Live Sports Coverage in Spanish for the 2014 FIFA World Cup[20].
In 2016, Esther-Mireya joined Entercom to build the company’s first in-house communications team [21]. She directed the integrated communications for Entercom’s acquisition of CBS Radio and the launch of its digital streaming platform, Radio.com[22]. Entercom completed its merger with CBS Radio on November 17, 2017[23] with communications led by her[24]. The company later became Audacy[25].
SoundExchange appointed Esther-Mireya chief marketing and communications officer in 2020, reporting to president and CEO Michael Huppe[26]. At SoundExchange, she oversaw the company’s brand strategy and marketing, global communications and public relations, industry relations, and public policy groups [27]
In 2022, Anywhere Real Estate named Esther-Mireya its first enterprise Chief Marketing Officer[28]. As CMO, she applies neuroscience methodologies to marketing with the use of emography – the study of unconscious factors that drive human behavior [29] [30] [31].
DEI Work[edit]
Esther-Mireya currently is on the DEI (diversity, equity and inclusion) Council and the executive sponsor of the Women in Tech & PRoduct group at Anywhere Real Estate[32]
Awards and Honors[edit]
2019: Top Woman in PR by PR News[33] 2019: a Woman to Watch by PRWeek[34] 2023: One of Chief Marketer’s Top Women in Marketing in 2023[35] 2023: Inman Marketing All-star[36]
References[edit]
- ^ "Landing a C-Suite Role: Q&A with CMOs Who Began in PR". December 2023.
- ^ "Anywhere Real Estate hires Esther-Mireya Tejeda as CMO".
- ^ "SoundExchange Names Esther-Mireya Tejeda Chief Marketing & Communications Officer". Billboard.
- ^ "SoundExchange Names Esther-Mireya Tejeda Chief Marketing and Communications Officer". 31 August 2020.
- ^ "Anywhere Real Estate hires Esther-Mireya Tejeda as CMO".
- ^ "Esther-Mireya Tejeda". 30 November 2023.
- ^ "Anywhere Real Estate hires Esther-Mireya Tejeda as CMO".
- ^ "Communications Week welcomes comms leaders to advisory board". 23 August 2021.
- ^ "EP272: Esther-Mireya Tejeda, CMO, Anywhere Real Estate – Great Minds". 3 November 2023.
- ^ "Closet Envy: PR Director Esther-Mireya Tejada". 29 October 2020.
- ^ "Tejeda, Esther-Mireya: For Better Days: A Collection of Short Stories and Multiracialism in America: The Study of Jean Toomer's Cane: Literature Project [Advisor: Susan Cheever] | the New School Archives & Special Collections".
- ^ "Communications Week welcomes comms leaders to 2022 Advisory Board". 4 May 2022.
- ^ "Esther-Mireya Tejeda Makes Her Mark in Communications". 30 March 2018.
- ^ "Anywhere Real Estate hires Esther-Mireya Tejeda as CMO".
- ^ "Esther-Mireya Tejeda". 30 November 2023.
- ^ "Esther-Mireya Tejeda".
- ^ "Esther-Mireya Tejeda". 30 November 2023.
- ^ "Esther-Mireya Tejeda".
- ^ "ESPN, Univision Both See Record Audience for World Cup Final, Entire Tourney". 15 July 2014.
- ^ "ESPN Deportes, Univision win Sports Emmys - Media Moves". 8 May 2015.
- ^ "Comms Head Esther-Mireya Tejeda Departing Entercom".
- ^ "SoundExchange Names Esther-Mireya Tejeda Chief Marketing and Communications Officer". 31 August 2020.
- ^ "Entercom Finalizes Merger with CBS Radio, Becoming No. 2 Radio Operator in US". Billboard.
- ^ "Entercom promotes Esther-Mireya Tejeda to SVP, head of corp comms".
- ^ https://variety.com/2021/digital/news/entercom-rebrands-audacy-1234939320/
- ^ "SoundExchange Names Esther-Mireya Tejeda Chief Marketing and Communications Officer". 31 August 2020.
- ^ "SoundExchange Names Esther-Mireya Tejeda Chief Marketing and Communications Officer". 31 August 2020.
- ^ "Anywhere Real Estate hires Esther-Mireya Tejeda as CMO".
- ^ "Esther-Mireya Tejeda, CMO of Anywhere Real Estate: Emographics, Not Demographics". 10 January 2024.
- ^ "LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda". 25 January 2024.
- ^ "Charting the New Frontier of Consumer Insights: Emography". 30 November 2023.
- ^ "Esther-Mireya Tejeda Opens the Door for Others".
- ^ "PR News' Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap". 16 January 2019.
- ^ "Women to Watch 2019".
- ^ "2023 Top Women in Marketing".
- ^ "Marketing All-Stars Awards | Inman | 2023".