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Instant noodle business in China

Chinese consumers are renewing their love for instant noodle. People in China used to eat plenty of instant noodles for saving time, but with the advanced of today's society, more and more fast food restaurants develop in an unimaginable speed. Food delivery apps could represent the biggest threat to instant noodle's resurgence in China.[1] The threat from the food delivery apps extremely affects the market of instant noodles, and this directly shows the one of the main reasons behind the sales decrease in instant noodles. In addition, another extra article shows more specifically details about how does the food delivery system affects instant food.[2] Because of the quickly born out of the food delivery system, people more likely to eat food from fast food restaurants to save time instead of eating instant food. Also, the demand and the consideration of people who buy the instant food more likely to seem it like a snack. Thus, it is reasonable to understand why the sales of instant noodles decrease.


Customers want better food which include better taste or smell. But the instant noodles are pretty simple, they do not have too much technical content or skills to make them. About 730 million people in China now have access to the internet according to government figures. And about 95% of those are using smartphones to connect. And apps that offer food delivery to your home, office or wherever you happen to be are a real boom industry. Their menus are undoubtedly more expensive than a pot of instant noodles. But these meals can still be inexpensive. And arguably more tasty.[3] Also, one of the big customers of instant noodles is a large amount of people who come from rural but working in the city. The shift of this group of people extremely affects the sales of instant noodles. In addition, the infrastructure improving and habit changing influence the market of instant noodles. Finally, the same as the latter reading material, smartphone and internet which could use food delivery system affects the sales of instant noodles.

  1. ^ "Kantar - Chinese consumers renew their love for instant noodles". us.kantar.com. Retrieved 2019-04-16.
  2. ^ "How the Chinese Instant Food Market is changing | Daxue Consulting". daxueconsulting.com. Retrieved 2019-04-10.
  3. ^ Atkinson, Simon (2017-12-20). "Why are China noodle sales going off the boil?". Retrieved 2019-04-15.