Tsumyoki

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Tsumyoki
Mendes in 2024
Born
Nathan Joseph Mendes

(2001-06-02) 2 June 2001 (age 22)
Margao, Goa, India
Other names
  • Yoki
  • Gamsham Pakleshwali Bagarjack Joshi Jogi Kumar Lover The II[1]
EducationThe King's School (HSSC)
Alma materSt. Xavier's College (B.A.)
Musical career
OriginMargao, South Goa
Genres
Occupation(s)
  • Rapper
  • singer-songwriter
  • record producer
Instrument(s)
  • Vocals
  • guitar
  • piano
  • ukulele
Years active2018–present
LabelsGully Gang Records
Member ofGoa Trap Culture
Websitewww.beatstars.com/tsumyoki

Nathan Joseph Mendes (born 2 June 2001) known professionally as Tsumyoki (pronounced sue-ma-yoki, or simply as Yoki), is an Indian rapper, singer-songwriter, and record producer. He gained popularity from his single track release, "White Tee" (2019), Daboij album (2021), maiden EP release, Way Too Messy (2021), featuring fellow Goan rapper, Kidd Mange and "Pink Blue" (2022), featuring Bharg. His stage name defines "vision, productivity and a positive mindset".

Mendes is one of the leading artists from Goa and is credited for revolutionizing the English genre of Hip hop music in the Indian coastal state of Goa. He is the first Goan music artist and the youngest member at age 19, to be signed by DIVINE's record label, Gully Gang Records in 2021.[2] He was also featured in Goan Insider’s 50 Most Influential People of 2021[3] and has been described by It'sGoa.com as Goa's best rapper.[4]

Early life[edit]

Nathan Joseph Mendes was born on 2 June 2001 in Margao, Goa to Gianna Alba Araujo Soares Mendes and Sanjeev Peter Mendes. He has an elder sister, Sneha (b. 1998).[5] His maternal grandfather, Joe, a musician died in September 2018. Mendes completed his Higher Secondary School Certificate from The King's School in Sao Jose de Areal.[6] He later graduated with a Bachelor of Arts degree from St. Xavier's College in Mapusa.[7]

Career[edit]

2018–2019: Early beginnings[edit]

Mendes started his career as a musician during his late teens, at the age of 17, his initial goal was to diversify his genres, not only to focus on rap. He acknowledges his mother as a huge support, along with his family behind his music career and considers artists like XXXTentacion, Juice WRLD, Drake, Eminem, Post Malone, Ski Mask the Slump God and Michael Jackson as his role models. Mendes also recalls in an interview, of how he started his career with only ₹8,000 (equivalent to ₹11,000 or US$130 in 2023) and barely could afford technical instruments. He had to depend on his mother as he needed more money to kickstart his music journey with proper equipments, he then performed for her to which she was convinced.[8][9]

Mendes first began pursuing music as a hobby in 11th grade. He mentions that breaking into the rap game wasn't easy, often waiting outside clubs while holding a USB of his tracks in order to get recognized by bigger artists. Furthermore, he states that few people supported local artists who produced original music from Goa, and he had to grind his way to gain recognition.[10]

2019–present: Rise to success[edit]

Mendes's breakthrough came from his single track release, "White Tee" in 2019. The idea behind the track was a hook, "White Tee, Bish get off”, he always had in mind, to which he added the beats and tunes. The music video was mainly shot in Fatorda and other locations, participated by many of his followers. Mendes further stated in an interview that, "White Tee" signifies a mindset, for example if you're wearing something white, you ought to not get dirty. Similarly it means you don't need people's negativity affecting your perspective.

In October 2019, Mendes had plans on releasing the music video, "Save Me", which saw no light later. The origin of his stage name, "Tsumyoki" came, when he woke up on a regular day and looked himself in the mirror, it has a Japanese influence. Initially in the beginning of his career, Mendes was abashed about the stage name, it was only after gaining popularity he felt comfortable. He has also stated that he is immensely influenced by the American culture and is working on bringing out Indian culture as well in his music.

At age 18, Mendes started performing at clubs and has also judged several college events. One of his first two gigs was with DJ Skeletron. Mendes and the latter collaborated in the single track "Go Hard" which was released on 4 August 2019, following the success of "Go Hard", 'Showbar', a gastropub in Candolim offered him his first show.

In November 2020, Mendes produced "Ketta" (transl. an action of ditching or avoiding someone), a single track by Carisio Azavedo mononymously known as Bongisio, a Merces based music artist which was mastered and recorded by 2jaym. Prior to his entry in the music field, he had no Goan rappers as an influence as there were no prominent artists back then. He has collaborated with music artists, producers and influencers like JD, 2Jaym, Elttwo, ZaDaRapper and ZB Memes.[11]

On 4 September 2021, Mendes released his 15-minute maiden EP, "Way Too Messy", it included five tracks with themes of cancel culture, ambition and self discovery. The inspiration behind it was when he and Daniel Sequeira professionally known as Kidd Mange, were invited to the Gully Gang camp, wherein they were involved in making music. That's when they decided to make the EP which the Gully Gang team loved and finished three songs in two days and the remaining two were added later.[12]

Mendes has also produced and performed in "Goa Rap Cypher" which featured nine local artists, wherein they voiced out on crises like the "Mollem situation", Goa is facing.[13][14][15][16][17]

Goa Trap Culture[edit]

Mendes is one of the founding members of the boy band known as Goa Trap Culture (GTC) or the GTC crew. The band includes local Goan music artists Elttwo, 2jaym, and Kidd Mange. They are best known for their 2021 album 'Daboij', which features a mix of genres such as pop, rock, indie, R&B/soul, hip- hop, rap, and trap music. The album also features guest artists including Vash and Yelhomie, and production from CapsCtrl on some of the beats.[18]

Some of the most popular tracks from the album were "Jackets" and "Flex Bomb" which were also personal favorites of the GTC crew. These tracks showcased the influence of diverse music genres such as pop/emotional and rap/hip- hop. In an interview with 'Goan Insider', the crew stated that the inspiration behind the album's name was the friendship they shared. 'Daboij' simply means 'The Boys'. The initial work on the album began before the COVID-19 pandemic and took about a year to complete.[18]

The band also mentioned that XXXTentacion, Tyler, the Creator, MF Doom, Anson Seabra, J. Cole, Juice Wrld, Lauv and Nucleya were some of their inspirations for each of their tracks. Nucleya even advised them on their vocal approach. One of their singles from the album, 'Sorpotel', is a Goan-inspired remake that was written by Mendes's grandfather, who passed away in 2018 without receiving recognition for it. The GTC crew plans to collaborate with Oliver Tree, Ritviz, and Divine in the near future.[18]

In the media[edit]

In October 2020, Mendes supported a peaceful protest of rape awareness at Ravindra Bhavan in Margao. The protest was started by a 15-year-old, Sheniah Menezes with the help of her parents and participated by over 50 people.[19]

Discography[edit]

Albums[edit]

Year Album Track Artist(s) Producer(s) Written by
2018 RIP Rest Easy Bro Tsumyoki Tsumyoki
Phantom Tsumyoki Tsumyoki
Memories Tsumyoki Tsumyoki
Disguise (Interlude) Tsumyoki Tsumyoki
I Luv Fake Frnds Tsumyoki Tsumyoki
Stairway to Hell Tsumyoki Tsumyoki
Brown Eyes Tsumyoki ft. Kunal
All Love Everything's Yours Tsumyoki Tsumyoki
Aley Tsumyoki Tsumyoki
Dirty Tsumyoki Tsumyoki
Flex Therapy Tsumyoki Tsumyoki
No Paint Tsumyoki Tsumyoki
Distorted Lullabies Tsumyoki Tsumyoki
2019 The Art of Flexing Introduction The Art of Flexing Tsumyoki & ZaDaRapper
Tokyo Drift! Tsumyoki & ZaDaRapper
VIPERZ Tsumyoki & ZaDaRapper
Super Saiyan! ZaDaRapper & Tsumyoki
Metallic Fade Tsumyoki feat. ZaDaRapper
Goa Trap Culture Tsumyoki & ZaDaRapper
The Cure ZaDaRapper & Tsumyoki
2020 This Mixtape Is Garbage Cake Tsumyoki
Candyland Tsumyoki Tsumyoki Tsumyoki
Beast Mode Tsumyoki & Kidd Mange
All Black Trap Trap Tsumyoki & ZaDaRapper
Ballin' We Ballin' Tsumyoki & 2jaym
Lef Wris Tsumyoki
Gorilla Tsumyoki, OV3RDRIVE & Kunal
Girls Tsumyoki & Skeletron
Polish Tsumyoki
India Type Shiz[9] Tsumyoki Tsumyoki Tsumyoki
2021 Daboij[18] Jackets Goa Trap Culture, Tsumyoki, Kidd Mange, 2jaym & Elttwo Tsumyoki
Actin' Tuff Goa Trap Culture, Tsumyoki, Elttwo, Kidd Mange & 2jaym
Auction Goa Trap Culture, Tsumyoki & Kidd Mange
I've Had Enough Goa Trap Culture, Tsumyoki & 2jaym
Soul Food Goa Trap Culture, Tsumyoki, Kidd Mange, Elttwo, 2jaym & Jaden Maskie
Pardon Goa Trap Culture, Tsumyoki, Elttwo, 2jaym & Jaden Maskie
Yoki's Interlude Goa Trap Culture & Tsumyoki
Flex Bomb Goa Trap Culture, Tsumyoki, Kidd Mange, ft. Vash & Yelhomie
Dumb Shit! Goa Trap Culture, Tsumyoki & Kidd Mange
Bussin' Goa Trap Culture, Tsumyoki & Kidd Mange
Sorpotel (Bonus Track) Goa Trap Culture & Tsumyoki

EPs[edit]

Year EP Track Artist(s) Producer(s)
2021 Way Too Messy[20] Way Too Messy Tsumyoki & Kidd Mange DreddAf, Karan Kanchan & Tsumyoki
All Black Trap Trap 2 Tsumyoki & Kidd Mange Tsumyoki
Pao Wala Tsumyoki, Kidd Mange Tsumyoki
No Games Tsumyoki, Kidd Mange Tsumyoki
Commentz Tsumyoki, Kidd Mange Tsumyoki

Singles and collaborations[edit]

Year Track Artist(s) Producer(s) Note(s)
2018 Prime Time Tsumyoki
Ultimate Tsumyoki
Pu$$y B!tchez! Tsumyoki
Sick Tsumyoki
Hugs, Kisses & Heartbreaks Tsumyoki
Sleep [RIP XXXTENTACION] Tsumyoki
All White Tsumyoki
Faces Tsumyoki
Strong Tsumyoki
w e ' r e a l l g o i n g d o w n (Remastered) Tsumyoki
SpongeBob Trappin' OV3RDRIVE ft. Tsumyoki
Heartbeats Tsumyoki
2019 Rest in Suicide Tsumyoki
Who Make Fun of My Wrist?! Tsumyoki
White Tee[21] Tsumyoki
White Tee (Acoustic) Tsumyoki
Go Hard Skeletron & Tsumyoki
Headphones[21] 2jaym & Tsumyoki
Budapest Tsumyoki & Kidd Mange Tsumyoki
2020 Friends Tsumyoki
Broken Heartz Freestyle Tsumyoki
The Way I Fall in Love Tsumyoki, 2jaym & Jaden Maskie
Never Let Go Elttwo & Tsumyoki
La Vida Skeletron & Tsumyoki
I've Had Enough Tsumyoki & 2jaym ft. Goa Trap Culture
KETTA Bongisio Tsumyoki
2021 Oh Geez[22] Yelhomie & Tsumyoki Tsumyoki
Big Shots! Moko Koza, Yelhomie & Tsumyoki Tsumyoki
Sunlight[23] Tsumyoki Tsumyoki Debut single under Gully Gang Records label
Run Around Town[24] Skeletron, Tsumyoki & Elttwo Skeletron
2022 Pink Blue[8] Tsumyoki & Bharg Tsumyoki, Bharg & Prashant
Ek Do Ek[25] Tsumyoki & Rawal Tsumyoki
idk Tsumyoki & Karan Kanchan Karan Kanchan
Feel Okay[26] Tsumyoki Tsumyoki & Bharg

Awards and nominations[edit]

Year Award Category Song Result Ref
2023 MTV Europe Music Awards Best India Act It's Aight ft. Prophet Joegus Won [27][28]

References[edit]

  1. ^ "Answering fans questions! (QnA)". YouTube. Archived from the original on 1 August 2023.
  2. ^ "Young Goan rapper Tsumyoki gets signed with Gully Gang". The Times of India. 2 October 2021. ISSN 0971-8257. Retrieved 8 August 2023.
  3. ^ "Goan Insider's 50 Most Influential People of 2021". 5 January 2022. Retrieved 1 August 2023.
  4. ^ "Humans of Goa – Tsumyoki – The Youngest in The Gully Gang Family". ItsGoa. 12 September 2021. Retrieved 10 September 2022.
  5. ^ "Directorate of Planning, Statistics and Evaluation and Office of the Chief Registrar of births and deaths". Goa Online. 13 June 2001. Retrieved 30 December 2022.
  6. ^ "Tsumyoki (our ex student – Nathan Mendes), whose song played in our campus today". Twitter. 22 September 2022. Retrieved 11 October 2022.
  7. ^ "Third Year B.A." (PDF). xavierscollege-goa.com. Retrieved 21 September 2022.
  8. ^ a b "Goans lend their own flavour to Hip hop". oHeraldo. Retrieved 10 September 2022.
  9. ^ a b "Tsumyoki breaks stereotypes about Goans in his latest rap – Times of India". The Times of India. 13 July 2020. Retrieved 10 September 2022.
  10. ^ Desk, N. T. (22 October 2021). "Beats that rock – The Navhind Times". Retrieved 15 September 2022.
  11. ^ Desk, N. T. (6 January 2021). "Konkani rap song takes centre stage – The Navhind Times". Retrieved 18 September 2022.
  12. ^ "Divine's Gully Gang signs Goa rapper Tsumyoki for maiden EP 'Way Too Messy'". daijiworld.com. Retrieved 25 October 2022.
  13. ^ "Here's how Jack&Jones is amping up the style at the Bacardi NH7 Weekender 2022". GQ India. 25 March 2022. Retrieved 10 September 2022.
  14. ^ "Rap culture needs to develop in Goa: Tsumyoki". The Goan EveryDay. Retrieved 10 September 2022.
  15. ^ "Young artistes unleash their talent during the curfew – Times of India". The Times of India. 14 May 2021. Retrieved 10 September 2022.
  16. ^ "MC Stan entertains young crowd – Times of India". The Times of India. 11 June 2019. Retrieved 10 September 2022.
  17. ^ "Casa BACARDÍ, the virtual island festival, hosted fans from over 25 countries at the Caribbean Getaway!". www.radioandmusic.com. Retrieved 11 September 2022.
  18. ^ a b c d "'Daboij' Are Back: Goa Trap Culture on Their Latest Album Release". 3 February 2021. Retrieved 17 January 2023.
  19. ^ "Peaceful protest in Margao to voice out against rape – Times of India". The Times of India. 10 October 2020. Retrieved 10 September 2022.
  20. ^ sufflemusic (4 June 2022). "Top 10 Underground Rappers in India Who Rule Indian Hip-Hop Scene". Suffle Music Magazine. Retrieved 28 September 2022.
  21. ^ a b Desk, N. T. (16 September 2019). "Voices from beyond – The Navhind Times". Retrieved 18 September 2022.
  22. ^ "Yelhomie & Tsumyoki - Oh Geez (feat. Tsumyoki) Lyrics | Lyrics.com". www.lyrics.com. Retrieved 10 January 2023.
  23. ^ India, Rolling Stone (3 August 2021). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  24. ^ India, Rolling Stone (13 December 2021). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  25. ^ India, Rolling Stone (12 April 2022). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  26. ^ "New Music By 10 Indie Artists That Has Us Grooving This Month - Elle India". 10 November 2022. Retrieved 10 January 2023.
  27. ^ "Tsumyoki: proud to be thefirst Goan to get ema nom". Hindustan Times. Retrieved 18 October 2023.
  28. ^ "MTV Recognizes Artists with 2023 MTV EMA Awards". www.mtvema.com. Retrieved 6 November 2023.

External links[edit]

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