Toufic Kreidieh

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Toufic Kreidieh[1][2] is a Lebanese businessman who is the founding partner and CEO of the Brands for Less (BFL) Group, an international discount retailer founded in 1996.[3][4][5][6]

Toufic Kreidieh founded BFL in 1996, with their first store in Lebanon.[7][8][9] BFL established its first store and corporate headquarters in the United Arab Emirates in 2000.[10] and its first Tchibo store was launched in 2006.[11][12][13][14]

Biography[edit]

Toufic is a survivor of the Civil War in Lebanon. He completed a degree in Bachelor of Science (B.Sc.) in Business Management at the Lebanese American University, Lebanon.[15][16]

Toufic Kreidieh founded the BFL group in 1996 along with his partner Yasser Beydoun.[17][18][10][11] He was instrumental in expanding the BFL Group's portfolio beyond the original Brands for Less, by the acquisition and development of additional businesses such as Toys For Less, Homes For Less, and Tchibo, as well as acquiring franchise rights for Mumuso.[19][20][21] Currently BFL Group has dozens of stores in major cities across Europe and the Middle East.[8][9][22][23][19][20][24]

BFL Group[edit]

The BFL Group was founded by Toufic Kreidieh and Yasser Beydoun in 1996.[17][18] It is headquartered in Dubai.[10][11][7] as well as in neighboring countries such as Oman.[8][9]

BFL, which stands for "Brands for Less,"[22] has more than 74 stores spread over 6 countries in the Middle East and Europe (including Spain and Malta[21]).[24] It has expanded with brands such as Homes For Less, Toys For Less, Muy Mucho, and Tchibo.[25][23][1]

References[edit]

  1. ^ a b "Brands for Less' Toufic Kreidieh on the company's recent expansion". 7 June 2022.
  2. ^ "Toufic Kreidieh, CEO of Brands for Less: Building a Budget Empire".
  3. ^ Kreidieh, Toufic. "Toufic Kreidieh". Entrepreneur.
  4. ^ Kreidieh, Toufic (22 November 2020). "Lessons Learned Growing The Brands For Less Group On Its 20th Anniversary In The UAE". Entrepreneur.
  5. ^ "Money & Me: 'Everybody loves to hunt for a bargain'". The National. June 3, 2021.
  6. ^ "DUBAI EXPATS STORIES. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says".
  7. ^ a b "BFL Group launches a new store in Abu Dhabi | Corporate-news". Gulf News. Retrieved 2021-12-20.
  8. ^ a b c Cherry Mayangao (6 November 2021). "BFL Group opens new store in Oman". mid-east.info. Retrieved 2021-12-20.
  9. ^ a b c "BFL Group continues to pursue ambitious 2021 expansion plan introducing Brands For Less store in". aalmeen.com. 19 April 2021. Retrieved 2021-12-20.
  10. ^ a b c "Dubai Expats Stories. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says". Dubai Vibes Magazine. Retrieved 2021-12-20.
  11. ^ a b c "Money & Me: 'Everybody loves to hunt for a bargain'". thenationalnews.com. 3 June 2021. Retrieved 2021-12-20.
  12. ^ "BFL Group launches "Be the Helping Hand" Ramadan campaign to support Dar Al Ber Society's mission". April 20, 2021.
  13. ^ "Brands for Less Store in the Newly Opened Circle Mall".
  14. ^ https://www.arabianbusiness.com/industries/retail/451306-brands-for-less-reveals-12m-investment-in-ecommerce-activities [bare URL]
  15. ^ "Content not found". 21 April 2023.
  16. ^ "Toufic Kreidieh".
  17. ^ a b "How did Brands For Less open 11 new stores during the pandemic? -". imagesretailme.com. 25 March 2021. Retrieved 2021-12-20.
  18. ^ a b "CEO TALK with CNBC Arabia". YouTube. Retrieved 2021-12-20.
  19. ^ a b "Reaping the Rewards of Retail: Q&A with Entrepreneur and Alumnus Toufic Kreidieh | LAU News". news.lau.edu.lb. Retrieved 2021-12-20.
  20. ^ a b "BFL Group - - Mina Jebel Ali Technology Park - Dubai". citysearch.ae. Retrieved 2021-12-20.
  21. ^ a b "BFL Group brings Spanish homeware brand Muy Mucho to Malta | Zawya Mena Edition". zawya.com. Retrieved 2021-12-20.
  22. ^ a b "Brands For Less Store In The Newly Opened Circle Mall". dubaichronicle.com. Retrieved 2021-12-20.
  23. ^ a b "BFL Group unveils Luxury For Less concept store in Dubai". menews247.com. 12 December 2021. Retrieved 2021-12-20.
  24. ^ a b "BFL Group: On the Path to Unprecedented Global Success". Mondadori. 30 April 2021. Retrieved 2021-12-20.
  25. ^ "BFL Group unveils Luxury For Less concept store in Dubai | Zawya Mena Edition". zawya.com. Retrieved 2021-12-20.
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