This Time (Pia Toscano song)

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"This Time"
Single by Pia Toscano
ReleasedJuly 11, 2011
Recorded2011
GenrePop
Length3:09
LabelInterscope
Songwriter(s)Brian Kennedy, Ester Dean, Brett James, Dante Jones[1]
Producer(s)Brian Kennedy,[2] Ester Dean
Pia Toscano singles chronology
"This Time"
(2011)
"Pyro"
(2016)

"This Time" is the debut single of American recording artist and American Idol season 10 finalist, Pia Toscano. It was her only release under Interscope before she announced she had parted ways on September 4, 2012.[3]

Promotion[edit]

The song was first performed on the American Idol tour in Salt Lake City, Utah on July 5, 2011. It was premiered on On Air with Ryan Seacrest on July 11, 2011 and digitally released on July 13, 2011. The following day it was announced via Twitter that Toscano is filming a music video for the song. She performed the song the August 4, 2011 episode of So You Think You Can Dance. The music video for the song premiered on August 9.[4]

Music video[edit]

The music video for the song premiered on August 9, 2011 on Vevo and as a free download on the iTunes Store.[5] It features Toscano singing in a car, a field, the beach, and the city.

Critical reception[edit]

The song has received positive to mixed reviews by critics. Joseph Brannigan Lynch of Entertainment Weekly says "it's the kind of song we can expect to hear Rachel Berry singing the next time Finn screws up: sad, relatable, and a touch awe-inspiring.[6] Chris Willman of Los Angeles Times gave the song a more negative review, saying Pia "sings the hell out of it, of course"; he calls the song itself "a compendium of comeback cliches that almost reads like a parody of the whole I-will-survive genre."[7] Jillian Mapes and Sarah Maloy of Billboard say "Lyrically, Toscano finds her strength -- from what sounds to be an emotionally or even physically abusive relationship -- on the midtempo pop ballad."[8]

Commercial performance[edit]

In its debut week, the single sold 19,000 copies.[9] After her performance on So You Think You Can Dance, sales went up by 21,000, bringing the total as of to 51,000.[10] The number of digital sales as of August 16, 2011 is 65,000.[11]

Charts[edit]

Chart performance for "This Time"
Chart (2011) Peak
position
US Bubbling Under Hot 100 Singles (Billboard)[12] 4
US Heatseekers Songs (Billboard)[13] 16

Release history[edit]

Country Date Format Label
United States July 11, 2011 Radio airplay Interscope
July 13, 2011 Digital download
Australia July 15, 2011

References[edit]

  1. ^ "BMI | Repertoire Search". Archived from the original on 14 July 2012.
  2. ^ "On Air with Ryan Seacrest - News & more from the live radio show".
  3. ^ Halperin, Shirley (September 4, 2012). "'American Idol's' Pia Toscano Parts Ways With Interscope, 19 Recordings (Exclusive)". The Hollywood Reporter.
  4. ^ ""This Time" Teaser". YouTube. YouTube. Retrieved August 5, 2011.
  5. ^ "This Time Music Video". iTunes. 2011 Apple, Inc. January 2011. Retrieved August 9, 2011.
  6. ^ "Pia Toscano's 'This Time' single set for release".
  7. ^ Chris Willman (July 11, 2011). "Review: 'Idol' alum Pia Toscano's single 'This Time'". Archived from the original on July 15, 2011.
  8. ^ "'Idol's' Pia Toscano Debuts First Single 'This Time': Listen". Billboard.
  9. ^ "'Idol' track sales: Carrie Underwood, Pia Toscano and more". USA Today. July 21, 2011.
  10. ^ "Pia Toscano's single sales spike after 'SYTYCD' appearance". USA Today. August 12, 2011.
  11. ^ "Scotty McCreery's single goes gold, Lauren Alaina's sales double after 'GMA'". USA Today. August 17, 2011.
  12. ^ "Pia Toscano Chart History (Bubbling Under Hot 100)". Billboard. Retrieved September 25, 2018.
  13. ^ "Pia Toscano Chart History (Heatseekers Songs)". Billboard. Retrieved April 6, 2021.