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Facts can be embellished, or set forth in a way to make them seem more attractive or appealing, and the problem does afflict this article to a certain degree. Remember that the article is not here to tell the Fascinating Story of Pixelmetrix but instead to describe what the company is, what it does, how big it is, and maybe where it is and who runs it. That can be accomplished in really very few words in a lot of cases. I've tried to pare down some of the story-telling tone, and probably a bit more could come out still. JohnInDC (talk) 14:52, 17 February 2011 (UTC)[reply]
Tone now seems OK to me from the POV perspective, but by all means tweak the early recruitment, which doesn't really hang together that well. Oh .. I'll go and tweak a little. RichFarmbrough, 23:05, 20 February 2011 (UTC).[reply]
Looks relevant, basically this was a four person startup. RichFarmbrough, 23:09, 20 February 2011 (UTC).[reply]