Talk:Digital marketing/Archive 1

Glossaries are not part of prose articles

Here are some of the terms that may be added back as part of the prose about digital marketing, Pseudofusulina (talk) 01:13, 2 January 2012 (UTC)

Banner Ad

An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)

Blacklisted

A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.

Blocked

A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.

Campaign

A campaign is a specific message being sent to a specific group of recipients.

CAN-SPAM Act of 2003

The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties.

Click Through

The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.

SEM

Search engine marketing Is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Cost Per Click

Refers to the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Digital brand engagement

Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand's own website.

DMA Market

DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.

False Positives

Legitimate messages being labeled as “spam”. Can cost companies potentially millions in potential lost revenue if not dealt with correctly.

GPRL

The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.

Microsite

A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.

Open Rate

This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.

Personalization

Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.

Short Code

A short code is a 5 or 6 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.

Social Bookmarking

Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.

Social media optimization

The methodization of social media activity with the intent of attracting unique visitors to website content.

Streaming Technologies

Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.

Targeting

Targeting allows you to send a message to people based on specific criteria from your subscriber database.

Voice Broadcast

Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )

Widget

A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such as Apple's Dashboard software or Yahoo! Widgets Engine.

Title rename

The article is more of Pull and push strategies used in marketing . It doesn't much talk about Digital Marketing. — Preceding unsigned comment added by S.s.kulkarni9090 (talk • contribs) 06:32, 13 December 2012 (UTC)

Suggestions for Improvement (sanyad23)

1). Definition could use some re-working, internet marketing as a branch must be explained along with social media marketing as a separate branch 2). History and inception of digital marketing and why/how the trend spread 3). Push and Pull strategies should be explained in greater depth titled "Overview" 4). Multi-channel communication should include each medium of communication and how it is related and works in the form of digital marketing 5). Changing face of Digital Marketing- how consumerism and digital marketing are related 6). Include key terms such as social media optimization, media populism other similar terms — Preceding unsigned comment added by Sanyad23 (talk • contribs) 00:31, 28 January 2013 (UTC)