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The Care Bears Movie is a 1985 animated adventure film, the second feature production from the Toronto animation studio Nelvana. One of the first films based directly on a toy line, it introduced the Care Bears characters and their companions, the Care Bear Cousins. In the film, orphanage owners tell a story about the Care Bears, who live in a cloud-filled land called Care-a-lot. Travelling across Earth, the Bears help two lonely children named Kim and Jason find new parents, and also save a young magician's apprentice named Nicholas from an evil spirit's influence. American Greetings Corporation, the owners of the Care Bears characters, began development of a feature film in 1981. The Care Bears Movie received mixed reviews from the outset; critics raised concern over its potential as a full-length advertisement for the title characters, among many other aspects. It went on to earn US$23 million domestically; as Canada's highest-grossing film during 1985 (with C$1.845 million), it won a Golden Reel Award. Nelvana produced two sequels in the next two years, A New Generation (1986) and Adventure in Wonderland (1987); neither surpassed the original financially or critically.