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"So God Made a Farmer" was the name given to a speech given by the radio broadcaster Paul Harvey at a 1978 Future Farmers of America convention. The speech was a derivative of a 1975 article written by Harvey in the Gadsden Times, which was itself similar to a 1940 definition of a dirt farmer published in The Farmer-Stockman. The 1940 article was copied verbatim in a letter to the editor in the Ellensburg Daily Record. The speech was given as an extension of the Genesis creation narrative referring to God's actions on the 8th day of creation. Harvey described the characteristics of a farmer in each phrase, ending them with the recurring "So God Made a Farmer".
In a collaboration with the FFA, Dodge agreed to donate $100,000 for every 1,000,000 views that the YouTube video of the ad received up to $1,000,000. This goal was reached in less than five days. The ad was mostly well-received, but attracted criticism for its similarity to the earlier video and for poorly representing Hispanic farmers. A nonprofit group, Cuéntame, later did a remake featuring Latino farmers. (Full article...)