PTron

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PTron
Company typePrivate
IndustryElectronics
Founded2014; 10 years ago (2014)
FounderAmeen Khwaja[1][2]
HeadquartersHyderabad, Telangana, India
Area served
India, United States, Canada, Italy, Romania, Indonesia, Malaysia, Tunisia, Fiji, Myanmar, Nepal, Colombia, Bangladesh, Ghana[3]
Key people
Palem Srikanth Reddy (Chairman),
Ameen Khwaja (Founder / CEO),
Harish Naidu (Director)[4]
ProductsElectronic accessories[5]
RevenueIncrease ₹34.55 crore (Q2 FY 2020-21)[6]
Number of employees
200+
ParentPalred Electronics
Websitewww.ptron.in

PTron is an Indian electronics manufacturer, headquartered in Hyderabad. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches and networking products.

History and operations[edit]

PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in Shenzhen, China[7] and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded ₹50 crore in sales, (as of 2019, equals US $7.04 million) having sold more than one million products.[2] As of 2019, the company has sold over 5 million mobile accessories including headphones, bluetooth audio devices, smartwatches and power banks.[2][1][8] The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as Amazon, Flipkart and Snapdeal.[1][9]

As of 2019, PTron sells its products in various countries such as United States, Canada, Italy, Myanmar, Hong Kong, Israel and Indonesia.[1] According to Khwaja, Hyderabad, Chennai and Delhi are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.[1][10] By 2018, the company had more than 40 distributors in 12 states in India.[5]

In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under Make in India)[11] which is expected to handle two-thirds of its manufacturing requirements.[1] In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.[12] In August 2020, the company signed up Bollywood actor Aparshakti Khurana to endorse the brand.[13] PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.[6][14][15] In July 2021, Pooja Hegde signed as new brand ambassador.[16]

References[edit]

  1. ^ a b c d e f "PTron plans unit in Hyderabad". Telangana Today. Retrieved 15 October 2019.
  2. ^ a b c "Mobile Accessories Brand PTron Records Rs 50 cr in Sales". News18. Retrieved 15 October 2019.
  3. ^ "PTron partners with US-based mobile accessories distributor". BTVI. Retrieved 29 October 2019.
  4. ^ "Leadership Team". Paired. Retrieved 21 February 2020.
  5. ^ a b "Mobile accessories brand PTron expands offline network in India". The Economic Times. Retrieved 15 October 2019.
  6. ^ a b "Palred Tech reports ₹1.50 crore PAT as pTron brand boosts revenues". Business Line. Retrieved 28 November 2020.
  7. ^ "Overseas foray: PTron hopes to crack US market for mobile parts". Business Line. Retrieved 15 October 2019.
  8. ^ "PTron crosses Rs 50 cr in sales". Telangana Today. Retrieved 29 October 2019.
  9. ^ "Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products". Business Line. Retrieved 15 October 2019.
  10. ^ "PTron Appoints Mojo International as its Exclusive Distributor for North India". Digital Terminal. Archived from the original on 25 February 2019. Retrieved 29 October 2019.
  11. ^ "Ptron : Poised to Become A Global Brand". SME World. Retrieved 31 October 2019.
  12. ^ "PTron Bass Buds Achieves Massive Success on Launch". The Asian Age. 4 October 2019. Retrieved 28 November 2020.
  13. ^ "pTron ropes in Aparshakti Khurana for its brand campaign". The Financial Express. 31 August 2020. Retrieved 28 November 2020.
  14. ^ "Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21". BW Businessworld. Retrieved 28 November 2020.
  15. ^ "Hyderabad-based Palred Technologies reports Rs 1.5 cr profit". Telangana Today. 17 November 2020. Retrieved 1 December 2020.
  16. ^ "Pooja Hegde roped in as the Brand Ambassador of pTron : Bollywood News - Bollywood Hungama". Bollywood Hungama. 16 July 2021.

External links[edit]

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