Nirapara
 | |
| Product type |
|
|---|---|
| Owner | KKR Group |
| Country | India |
| Introduced | 1976 |
| Website | http://www.nirapara.com |
Nirapara is a brand of rice and spice powders manufactured by the KKR Group. The brand evolved from the K.K.R Mills which was established by K.K.R Karnan in Kerala in 1976.[1][2] The company has been recently acquired by Wipro Consumer Care.[3]
History[edit]
KKR Group[4] was established by K. K. Karnan in the year 1976 as a small scale rice mill factory located in the town of Okkal in Kalady, near Kochi. K. K. Karnan later expanded this venture into a modern rice processing mill. Rice varieties, spice powders, ready-to-eat and other food products manufactured by the company were all brought under one name, making Nirapara a food brand in South India. Nirapara products are exported from Kerala and are available in 32 other countries including the US, the UK, Canada, Far East and West Asia.[5]
Products[edit]
Nirapara manufactures a wide range of products; their main specialties are rice, wheat flour products, and spice powders. include pickles, tava products, frozen foods, especially for exporting, and ready-to-eat items.[6]
Rice[edit]
Different rice varieties are dried, separated from the husk and subjected to processing before being packaged. Rice varieties include matta rice, idly rice, ponni rice, surekha, jaya rice, cherumani, single boiled, and jeerakasala rice among others.
Wheat flour products[edit]
Nirapara flour products include a wide variety of traditional Kerala rice and wheat flour products used for making traditional foods such as chappathi, upma, appam, palappam, puttu, idly, and dosa idiyappam etc.
Spices and curry powders[edit]
To make the preparation of Indian curries easier, Nirapara launched the Nirapara Curry Masala brand with spices and curry powders that are processed and packaged for distribution.
Controversy[edit]
KKR Group faced a controversy in September 2015, when the food safety commissioner banned the manufacture, sale, and distribution of the Nirapara chilli, turmeric, and coriander powder under the provisions of the Food Safety and Standards Act of India, as the authorities found added starch in the spice powders.[7][8][9][10]
In October 2015, the Kerala High Court on Tuesday set aside the ban by the Food Safety Commissioner, as the samples were not found harmful for human consumption. In the absence of any harmful content, the court withdrew the ban imposed on the said spice powders facilitating its manufacture, sale, and distribution.[11]
References[edit]
- ^ "The Brand : Nirapara â€" The Incredible Recipes | ISO 22000:2005; HACCP Certified". Nirapara Online. Retrieved 29 January 2019.
- ^ Menon, Akhila (25 November 2014). "Kavya MAdhavan in 24 Getup for Nirapara Brand Promotion". FilmBeat. Retrieved 12 October 2017.
- ^ "Wipro buys Kerala-based food brand Nirapara - Times of India". The Times of India. TNN. 20 December 2022. Retrieved 20 December 2022.
- ^ James, Anu (11 May 2015). "Ugram Ujjwalam' Grand Finale Performances; The finale was attended by Nirapara Group/KKR group Vice-Chairman Biju Kannan". International Business Times. Retrieved 12 October 2017.
- ^ George, Joseph (14 January 2016). "Enhance Operating Companies sets $1bn turnover target for 2016". Emirates 24/7. Retrieved 12 October 2017.
- ^ Kumar, V. Sajeev (14 February 2012). "KKR Group eyes turnover of Rs. 1,000 cr in next five years". The Hindu BusinessLine. Retrieved 12 October 2017.
- ^ James, Anu (12 January 2015). "The 17th Asianet Film Awards powered by Ujala and Nirapara - Mammootty, Manju Warrier Win Best Actor Awards". International Business Times. Retrieved 12 October 2017.
- ^ "HC revokes ban on Nirapara spices". The Hindu. 14 October 2015. Retrieved 12 October 2017.
- ^ "Nirapara brand of powdered spices banned". The Hindu. 5 September 2016. Retrieved 12 October 2017.
- ^ "Nirapara brand of powdered spices banned in Kerala". Madhyamam. 5 September 2015. Retrieved 12 October 2017.
- ^ Haneefi, Mahir (14 October 2015). "HC lifts ban on Irapara brand curry powders". The Times of India. Retrieved 12 October 2017.