Mention (company)

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Mention
Company typePrivate
Industry
FoundedApril 2012; 12 years ago (2012-04)
FounderAlbert Isern Alvarez
HeadquartersBarcelona, Spain
Key people
Services
Number of employees
  • 50-60
Websitemention.earth

Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.

The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including Facebook,[1] Twitter,[2] TikTok, Pinterest, YouTube, Instagram,[3][4][5][6][7] and Review Sites. Users can search the web and social networks[8] by using keywords, URLs, or Boolean logic.

History[edit]

In November 2011, inside the eFounders[9][10] start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention[11] reached a milestone of collecting 1 billion mentions across the web and social networks. Mention was officially co-founded in 2013, by Arnaud Le Blanc and Edouard de la Joncquière.

Investment[edit]

In January 2013, the company was officially established, with 50,000 users, and raised $800,000 in flash seed funding from Alven Capital and Point Nine Capital.[12]

Expansion[edit]

In October 2014, Matthieu Vaxelaire[13] became the CEO of Mention[14] and was formerly a partner at eFounders. Under his leadership, Mention was able to expand its services to offer more than a freemium solution. Vaxelaire introduced Mention’s enterprise services with full account management, suitable for Small-Medium Enterprises (SME) teams. Later in 2014, Wired Magazine named Mention as one of the hottest European startups of the year.[15] In 2016, Mention[16] expanded to the US market,[17] and opened an office in New York City, to cater to the growing North American customer base. The Mention product continued to innovate between 2018 and 2019, with the introduction of Publish, offering social media content creation and post scheduling.

Mynewsdesk Acquisition[edit]

In August 2018, Mention was acquired by Mynewsdesk,[18] owned by NHST Media Group after reaching $5.4M  Annual Recurring Revenue (ARR).[19]

Features & Services[edit]

Social Listening & Instant Monitoring[edit]

Mention allows users to create alerts[20] compiled of keywords[21] to monitor[22][23] over 1 billion sources across the web, including press articles, review sites, forums, blogs, social media,[24][25] and more.

Social Media Management[edit]

Mention offers social media management with Publish[26][27] and Respond features, allowing users to create,[28] schedule, and post directly to social profiles, or respond to and keep track of direct messages.

References[edit]

  1. ^ "Facebook Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  2. ^ "Twitter Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  3. ^ "Instagram Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  4. ^ "Instagram best practice for 2020: Focus on comments in a post-like landscape - and try 'nano-influencers'". Marketing Tech News. 2020-03-05. Retrieved 2022-04-27.
  5. ^ Patard, Alexandra (2020-02-27). "Instagram : étude sur les tendances de l'engagement". BDM (in French). Retrieved 2022-04-27.
  6. ^ "Instagram Video Posts Receive Twice the Engagement of Other Post Types [Study]". Search Engine Journal. 2019-02-27. Retrieved 2022-04-28.
  7. ^ "Instagram engagement trends businesses need to know for 2019 - Business Leader News". Business Leader. 2019-02-26. Retrieved 2022-04-28.
  8. ^ "De l'importance des réseaux sociaux pour les marques en ligne". www.journaldunet.com (in French). Retrieved 2022-04-27.
  9. ^ Wauters, Robin. "Mention Raises $800,000 To Build A Google Alerts On Steroids." TNW Network All Stories RSS. 14 Mar. 2013. <https://thenextweb.com/insider/2013/03/14/mention-google-alerts/>.
  10. ^ "Le suedois MyNewDesk s'offre Mention, nouvelle exit pour eFounders, le startup Studio de Thibaud Elzière". FrenchWeb.fr (in French). 2018-08-31. Retrieved 2020-10-27.
  11. ^ "Talking Inbound Marketing With Startup Mention – The Startup Spotlight". www.getspokal.com. Retrieved 2022-04-28.
  12. ^ "With 50,000 Users & Double-Digit Monthly Revenue Growth, French Real-Time Alerts Startup Mention Raises $800K Flash Seed". TechCrunch. Retrieved 2020-10-27.
  13. ^ Bridges, Trista (2015-01-19). "[Interview] Mention CEO Matthieu Vaxelaire discusses their big 2015 plans". Rude Baguette. Retrieved 2022-04-28.
  14. ^ "How Mention Went From Zero to 350K Users In 3 Years". Groove Blog. 2015-10-01. Retrieved 2022-04-28.
  15. ^ "Europe's 100 hottest startups 2012: Paris". Wired UK. ISSN 1357-0978. Retrieved 2022-04-28.
  16. ^ "Paris-based Mention launches new enterprise services, reaches 500,000 users". Tech.eu. 2016-05-12. Retrieved 2022-04-28.
  17. ^ Sawers, Paul (2014-09-29). "Mention: The 'Google Alerts' for Social Web Gets Refresh". TNW | Apps. Retrieved 2022-04-28.
  18. ^ "Mynewsdesk acquires web monitoring service Mention". TechCrunch. Retrieved 2020-10-27.
  19. ^ "Mynewsdesk acquires web monitoring service Mention". TechCrunch. Retrieved 2022-04-28.
  20. ^ "Mention Introduces New Standard Alert for Smarter Social Listening". TechRound. 2021-07-06. Retrieved 2022-04-27.
  21. ^ Balkhi, Syed. "How to Measure Your Customers' Happiness Score (and Why That Matters)". Entrepreneur. Retrieved 2022-04-28.
  22. ^ "The three key ways social listening can improve your customer marketing". Marketing Tech News. 2020-01-21. Retrieved 2022-04-27.
  23. ^ Erskine, Ryan. "How To Protect Your Brand From Angry Customers In The Reputation Economy". Forbes. Retrieved 2022-04-28.
  24. ^ Kanchwala, Mohammad (2018-04-02). "New Instagram Report indicates hashtags have no effect on engagement rate". Social Samosa. Retrieved 2022-04-28.
  25. ^ "New Report Looks at Instagram Usage Trends, and How Brands Can Tap Into Shifts". Social Media Today. Retrieved 2022-04-28.
  26. ^ "Mention Launches Publish for Social Media Management". www.destinationcrm.com. Retrieved 2022-04-28.
  27. ^ "Mention lance Publish, son nouvel outil de publication sur les réseaux sociaux". Stratégies (in French). Retrieved 2022-04-27.
  28. ^ Winchel, Beki (2019-02-28). "4 ways to make a splash on Instagram". PR Daily. Retrieved 2022-04-28.
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