Lost (Bring Me the Horizon song)

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"Lost"
Single by Bring Me the Horizon
from the album Post Human: Nex Gen
Released4 May 2023 (2023-05-04)
RecordedSeptember – October 2022
Genre
Length3:25
Label
Songwriter(s)
Producer(s)
Bring Me the Horizon singles chronology
"Strangers"
(2022) 		"Lost"
(2023) 		"Wish I Could Forget"
(2023)
Music video
"Lost" on YouTube

"Lost" (stylised as "LosT") is a song by British rock band Bring Me the Horizon. Produced by Zakk Cervini and Evil Twin, it was released as the third single from the group's upcoming 2024 commercial release Post Human: Nex Gen on 4 May 2023.[1][2]

Promotion and release[edit]

In February 2023, drummer Matt Nicholls revealed during an interview with Impericon that the band had written and recorded new material for their highly anticipated second Post Human release in their built-in studio on the back of their tourbus during their North American Tour in September and October 2022, saying that he hoped that a new single would be released "pretty soon."[3][4] At the end of March 2023, the band released an episodic YouTube series of their February 2023 European headline tour which also teased new music with various new soundclips being showcased throughout the series.[5][6] On 19 April, after the series had concluded, the band released a social media teaser and announced a brand new single entitled "Lost", scheduled to be released on 4 May 2023.[7][8] On the day of the singles' release, the song was premiered worldwide duirng Clara Amfo's "Hottest Record of the Day" segment on BBC Radio 1.[9][10] The song was debuted live for the first time in June 2023 on their European Tour at the Papp László Budapest Sportaréna in Budapest, Hungary.[11]

Composition and lyrics[edit]

"Lost" has been described by critics as a pop punk,[12][13][14] emo pop,[15][16] hyperpop,[17][18] pop rock,[19] and an alternative rock song.[20] The song was written by the band's lead vocalist Oliver Sykes, keyboardist Jordan Fish, guitarist Lee Malia, bassist Matt Kean and drummer Matt Nicholls, and produced by Zakk Cervini and Evil Twin. "Lost" deals with themes of depression, drug abuse and suicide. The song leans into how someone who feels that their medication for their mental illness is "not doing anything" as inferred by the lyrics.[21] Many critics noted how "Lost" felt inspired by My Chemical Romance, which Sykes also cited as one of the main inspirations behind the track as well as The Strokes.[22]

When speaking to Clara Amfo on BBC Radio 1, Sykes explained about how excited he felt to release "Lost" compared to the previous single "Strangers":

"I don't wanna sound negative, but it was the least excited I've been about releasing a song, just because it didn't feel like the kind of song I wanted the world to hear yet, I think ["Lost"] encapsulates exactly how I imagine this next album or EP or whatever you want to call it, is going to sound like, it is a really good representation of how I imagine this record to be."[9]

Sykes also later added that he felt the song was "more honest" and compared it to a therapy session with himself.[9] In an interview with Kerrang!, Fish explained why the band chose "Lost" as the third single for Post Human: Nex Gen.

"Usually on the singles we're looking for something that'll help people who don't necessarily like our band – or know our band – engage with it. That's part of the reason, I know it's not a particularly artistic one, but catchy songs end up being singles. Compared to "Die4U" and "Strangers", it's very emo-y feeling. That's kind of one of the themes of the record musically, it goes a bit more there compared to the other two. It's a bit more fun and upbeat compared to other songs we've done. Both "Die4U" and "Strangers" are more like ballads, so doing something a bit more upbeat and fun was cool. It was either that or do something slightly heavier, and we've got some heavier stuff coming on the rest of the record, so it felt like a good thing to drop now. We'll see if we're right!"[23]

Awards and nominations[edit]

Awards and nominations for "Lost"
Organisation Year Category Result Ref.
UK Music Video Awards 2023 Best UK Rock Video Nominated [24]

Music video[edit]

The music video for "Lost" was released an hour after the single was released on 4 May 2023, directed by Jensen Noen and frontman Oli Sykes.[12] The video was filmed in Los Angeles, California [25]

The video is set inside a hospital where Sykes plays a patient who goes on a rampage, after nearly undergoing brain surgery. The video showcases many visuals of gore and bloodshed, which resulted in the song getting age-restricted on YouTube.[9] The music video for "Lost" was shot over the course of three days and also features a cameo by Thomas Ian Nicholas of American Pie fame. Nicholas was invited to the shoot due to being friends with one of the producers and being keen to take part in the video. Sykes explained that he was initially oblivious to the appearance, only recognising him when he turned up to the video shoot and said: "Wait a minute, is that Kevin from American Pie?", later referring to the cameo as "pure luck".[26]

In an interview with Promonews, Noen explained what it was like working with Sykes on the music video:

"This is such an important milestone for me personally to get to work with the artist who I have been a fan of since 2009. The band grew, evolved, and changed before my very eyes throughout my life and was always one of the few bands in the world beyond respected by me for pushing the boundaries of heavy music and consistently creating something new and unique. Having the opportunity to get to know and work with Oli Sykes and witnessing how he cares about every detail, his perfectionism, and his creativity was truly inspiring. I'm super grateful for not only the opportunity to work together but for a chance to try something new and step out of my creative 'comfort zone'."[27]

In popular culture[edit]

  • "Lost" is featured in the soundtrack for the 2023 video game NHL 24.[28]

Personnel[edit]

Credits adapted from Tidal.[29]

Bring Me the Horizon

Additional personnel

Charts[edit]

References[edit]

  1. ^ Wilson-Taylor, James (4 May 2023). "Bring Me The Horizon Return With New Single 'LosT'". Rock Sound. Retrieved 17 June 2023.
  2. ^ Kennelty, Greg (12 June 2023). "BRING ME THE HORIZON Announces New Album & UK Tour With BAD OMENS". Metal Injection. Retrieved 17 June 2023.
  3. ^ Jones, Damian (24 February 2023). "Bring Me The Horizon to release new song "pretty soon"". NME. Retrieved 17 June 2023.
  4. ^ Carter, Emily (24 February 2023). "Bring Me The Horizon plan to release a new song "pretty soon"". Kerrang. Retrieved 17 June 2023.
  5. ^ Richards, Will (1 April 2023). "Bring Me The Horizon tease new music with launch of YouTube series". NME. Retrieved 17 June 2023.
  6. ^ Potter, Jordan (1 April 2023). "Bring Me The Horizon hint at new music in new YouTube series". Far Out. Retrieved 17 June 2023.
  7. ^ Reilly, Nick (20 April 2023). "Bring Me The Horizon announce new single 'LosT'". Rolling Stone. Retrieved 17 June 2023.
  8. ^ "Bring Me The Horizon preview first song of 2023, Lost". Music News. 20 April 2023. Retrieved 17 June 2023.
  9. ^ a b c d Geraghty, Hollie (4 May 2023). "Listen to Bring Me The Horizon's exhilarating new single 'LosT'". NME. Retrieved 17 June 2023.
  10. ^ Lefevre, Jules (5 May 2023). "Bring Me the Horizon Release Latest 'Post Human' Single, 'LosT'". Music Feeds. Retrieved 17 June 2023.
  11. ^ "Bring Me the Horizon Setlist". Setlist.fm. Retrieved 17 November 2023.
  12. ^ a b Brannigan, Paul (4 May 2023). "Watch Bring Me The Horizon's gory, gruesome and fabulously silly NSFW video for new pop-punk single Lost". Louder Sound. Retrieved 17 June 2023. Bring Me The Horizon have shared a new single, the pop-punk styled Lost.
  13. ^ Hadusek, Jon (4 May 2023). "Bring Me the Horizon Go Pop-Punk on New Song "LosT": Stream". Consequence. Retrieved 17 June 2023. The band's sound has certainly evolved from its deathcore beginnings, with "LosT" being a feisty blast of anthemic pop-punk — perhaps a nod to BMTH's upcoming tourmates in Fall Out Boy.
  14. ^ Varvaris, Mary (5 May 2023). "Bring Me The Horizon Embrace Pop-punk On 'LosT'". Kill Your Stereo. Retrieved 17 June 2023. Bring Me The Horizon have just unveiled a new single LosT, and it's an all-out pop-punk banger.
  15. ^ Carter, Emily (4 May 2023). "Bring Me The Horizon release massive new emo-pop anthem, LosT". Kerrang. Retrieved 17 June 2023. After a whole lot of teasing and ramping up excitement, Bring Me The Horizon have officially released their huge new emo-pop anthem LosT.
  16. ^ Garner, Shannon (12 May 2023). "Bring Me The Horizon – LosT". Euphoria. Retrieved 17 June 2023. The relatable, emo-pop track.
  17. ^ Ottie, Mateo (4 May 2023). "BRING ME THE HORIZON FEELS "LOST" ON NEW SINGLE". CaliberTV. Retrieved 17 June 2023. A slick blend of 2000s emo & hyperpop.
  18. ^ Harris, Brenton (5 May 2023). "BRING ME THE HORIZON SHARE HYPERPOP INFUSED EMO ANTHEM 'LOST'". Retrieved 17 June 2023. LosT sees the band continue to explore the emo side of their sound while incorporating elements of 100 Gecs-ish hyper pop.
  19. ^ Drilling, Nicola (5 May 2023). "Bring Me The Horizon with new single "Lost"". Visions. Retrieved 17 June 2023. The result is another stadium-ready emo-pop-rock anthem reminiscent of early My Chemical Romance hits like "Helena."
  20. ^ Brannigan, Paul (5 May 2023). "These are the best alt. rock songs you'll hear this week, featuring Bring Me The Horizon, Poppy, The Hives and more". Louder Sound. Retrieved 17 June 2023. Here are all the finest alt. rock songs to drop this week: vote here for your favourite
  21. ^ ""Lost" by Bring Me The Horizon". Song Meanings + Facts. 8 May 2023. Retrieved 17 June 2023.
  22. ^ Venus, George (10 May 2023). "BRING ME THE HORIZON - 'LOST'". When The Horn Blows. Retrieved 17 June 2023.
  23. ^ Morton, Luke (4 May 2023). "Bring Me The Horizon on their new song LosT, the future of Post Human and the influence of My Chemical Romance". Kerrang!. Retrieved 17 June 2023.
  24. ^ Malt, Andy (28 September 2023). "UK Music Video Award Nominations 2023". Complete Music Update. Retrieved 2 October 2023.
  25. ^ "Bring Me The Horizon Shares New Single and Video – "Lost"". Ghost Cult Mag. 4 May 2023. Retrieved 17 June 2023.
  26. ^ Fry, Courtney (5 May 2023). "Bring Me The Horizon's Oli Sykes talks 'LosT' clip, sleeping in a morgue and American Pie". Triple J. Australian Broadcasting Corporation. Retrieved 17 June 2023.
  27. ^ Ulitski, Rob (11 May 2023). "Bring Me The Horizon 'LosT' by Jensen Noen". Promonews. Retrieved 17 June 2023.
  28. ^ Constable, Tyler (9 October 2023). "NHL 24 Soundtrack: All songs in NHL 24". Dexerto. Retrieved 17 November 2023.
  29. ^ "Credits/Lost/Bring Me the Horizon". Tidal. 4 May 2023. Retrieved 17 June 2023.
  30. ^ "The ARIA Report: Week Commencing 15 May 2023". The ARIA Report. No. 1732. Australian Recording Industry Association. 15 May 2023. p. 9.
  31. ^ "ARIA Top 20 New Music Singles for week of 15 May 2023". Australian Recording Industry Association. 15 May 2023. Retrieved 17 June 2023.
  32. ^ "AUSTRIA TOP 40 - SINGLES". Ö3 Austria Top 40. 16 May 2023. Retrieved 17 June 2023.
  33. ^ "Bring Me The Horizon Chart History (Canadian Digital Song Sales)". Billboard. Retrieved 17 June 2023.
  34. ^ "Radio No9 Charts [Week 18/2023]". Radio No9. Retrieved 17 June 2023.
  35. ^ "NZ Hot Singles Chart". Recorded Music NZ. 15 May 2023. Retrieved 17 June 2023.
  36. ^ "Official Singles Chart Top 100". Official Charts Company. 12 May 2023. Retrieved 17 June 2023.
  37. ^ "Official Rock & Metal Singles Chart Top 40". Official Charts Company. 12 May 2023. Retrieved 17 June 2023.
  38. ^ "Bring Me The Horizon Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved 17 June 2023.
  39. ^ "Bring Me The Horizon Chart History (Rock Airplay)". Billboard. Retrieved 7 September 2023.
  40. ^ "Year-End Charts: Hot Hard Rock Songs (2023)". Billboard. Retrieved 2 December 2022.
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