Jared Gutstadt

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Jared Gutstadt
Jared and nas in concert big screen
Born
Jared Adam Gutstadt

(1977-09-19) September 19, 1977 (age 46)
Toronto, Ontario, Canada
Other namesJingle Jared
EducationNew York University, MA, Interactive Technology, 2002
Years active2002-present
Children5
Websitewww.audioup.com

Jared Gutstadt (born September 19, 1977), also known as Jingle Jared, is a Canadian-born entrepreneur, inventor,[1][2] and musician best known for founding the creative music agency Jingle Punks (2008), and the scripted-podcast network Audio Up Media (2020).

Through Jingle Punks, Gutstadt acquired and created a catalog of 500,000 songs and a roster of over 1,000 television shows.[3]

His latest venture, Audio Up Media, specializes in scripted podcasts that feature original music from known and emerging artists. Audio Up's present and future collaborators include Dennis Quaid,[4] Anthony Anderson,[5] Scarlett Burke,[6] Michael Cohen,[7] James Ellroy,[8] Maejor,[9] and Stephen King.[10]

His musical collaborators include Bob Dylan,[11] Steven Tyler,[12] Timbaland,[13] Nas,[14] Lil Wayne,[15] Brad Paisley,[16] Miranda Lambert,[17] Machine Gun Kelly,[18] Jelly Roll,[citation needed] and others.

Early life and education[edit]

Born and raised in Toronto,[19] Jared studied media and culture at the University of Western Ontario.[20]

In 2000, he moved to New York City to attend NYU's Tisch School of the Arts.[21] Jared then worked at Viacom as a video editor on projects such as MTV Cribs and Chappelle’s Show.[22]

As a video editor, Gutstadt faced a licensing conundrum: the shows needed music, but known names were too expensive.[19] After Chappelle's Show executive producer Neal Brennan discovered that Gutstadt had worked his own music into the edits, Brennan called him a "jingle punk," and the moniker stuck.[20][22]

Jingle Punks[edit]

In 2008, Gutstadt and Dan Demole co-founded Jingle Punks, a music publishing and licensing company headquartered in New York. With a catalog of nearly 500k songs, it forms one of the largest publishing libraries in the world.[3] Jingle Punks received ASCAP Film & TV Awards in 2010, 2011, 2012, 2013, and 2014 for scoring The Voice, as well as their theme song for Pawn Stars, composed by Gutstadt.[23]

By 2017, it had provided music to more than 1000 TV series,[3] including The Taste, Real Housewives of Atlanta, American Pickers, and Skip and Shannon: Undisputed.

History[edit]

Within months of launching the company, Gutstadt and Demole released their platform, "The Jingle Player" which provides targeted music selection with a searchable interface.[1][2] Company-approved artists submit their music to the Jingle Player, with the profits split 50-50.[24]

In late 2012, talent agency William Morris Endeavor acquired a majority stake in Jingle Punks, and the company was sold again to ole Music Publishing in March 2015.[25][26] In January 2020, Gutstadt left Jingle Punks to found Audio Up Media.[27]

Bear and a Banjo podcast (2019)[edit]

After collaborating on History Channel's 2016 revision of Roots, Gutstadt and producer Jason “Poo Bear” Boyd created a musical podcast Bear and a Banjo, which follows the unlikely duo of Bear (Boyd) and Banjo (Gutstadt), who are placed in pivotal moments of American musical history à la the 1994 film Forrest Gump.[28]

In what narrator Dennis Quaid describes as “a true fiction of American music,”[28] Bear and Banjo stumble upon the wrongful conviction of Lead Belly, an ill-fated card game with Sonny Liston, the wedding of Sister Rosetta Tharpe, the birth of the CIA, and a young Bob Dylan at a softball game.[29] The accompanying album was produced by T Bone Burnett with an original song written by Bob Dylan.[1]

Audio Up Media[edit]

In 2020, Gutstadt founded Audio Up Media, a production studio and platform for podcasts which Gutstadt imagines as “an HBO for your ears.”[30]

In May 2020, Audio Up received a 4.5 million-dollar investment from MGM Studios which includes a first-look deal at adaptations.[31] Two more rounds of funding included investments from the Weeknd, Ben Lurie, SiriusXM, Primary Wave, and Reservoir Media.[32][33] With offices in Los Angeles and Nashville,[34] Audio Up plans to produce at least 40 podcasts a year that it will develop into IP.[19]

In 2020, Gutstadt received two Adweek awards for Podcast Innovator and Producer of the Year.[35]

Musical Collaborators[edit]

In a decades-long career, Gutstadt has collaborated numerous artists across multiple genres.[36][37]

In 2013, Gutstadt co-wrote the theme for Pawn Stars with Lynyrd Skynyrd.[38][39]

In June 2014, Gutstadt accompanied Nas in Johannesburg, South Africa, with his Jingle Punks-sourced The Hipster Orchestra.[40] This concert was later commemorated through nine NFTs with the proceeds benefiting Nile Rodgers' We Are Family Foundation.[41]

In 2014, Gutstadt produced Whiskey Sessions, a five-song acoustic EP for Jelly Roll which began Jelly Roll's transformation from Hip Hop to country and rock star.[citation needed] In a 2015 interview, Jelly Roll called Gutstadt "the jew who changed my life. . . he really built me into confidence in my voice and built the entire sound on what we are doing now."[42] They later collaborated on "Bad News Travels Fast" in 2016 and on Whiskey Sessions II in 2019.[43]

In June 2016, Gutstadt co-wrote "Hold On (Won't Let Go" for Steven Tyler's first solo album.[44][45] In September, Gutstadt wrote and produced "No Mercy," the theme song for Fox Sport's Skip and Shannon: Undisputed, performed by Lil Wayne.[46][47]

In 2017, Gutstadt and Timbaland co-wrote three songs for Brad Paisley's album Love and War on Arista Nashville.[48][49]

In 2018, Gutstadt, Poo Bear, and DJ Khaled wrote the theme song for the Miami Marlins baseball team "Just Gettin' Started" which was performed on Opening Day.[50][51]

On the 2019 Bear and a Banjo podcast, Gutstadt produced songs with lyrics by Bob Dylan and Zac Brown.[52][53]

The Make It Up as We Go podcast (2020,2022) saw collaborations with Miranda Lambert, Lindsey Ell, Tyler Rich, Shooter Jennings, Nile Rodgers, and Liz Rose.[54][55]

The Halloween in Hell podcast (2020) featured Machine Gun Kelly, iann dior, 24kGolden, Dana Dentata, and Tommy Lee.[56][57] In April 2021, Gutstadt and Jeff Peters co-wrote Machine Gun Kelly's single "Love Race" featuring Kellin Quinn and Travis Barker.[58]

Discography[edit]

  • The Izzys, The Izzys (2004)
  • The Izzys, Fast and Out of Control Wins the Race (2005)
  • Group Sounds, EP (2005)
  • Group Sounds, Group Sounds (2006)
  • The Hipster Orchestra, Hipster Dinner Party, Vol. 1 (2011)
  • The Hipster Orchestra, The Nirvana Sessions (2011)
  • The Hipster Orchestra, King of Instruments (2012) (w/ Alex Collier)
  • The Hipster Orchestra, "Mirrors" (2013)
  • The Hipster Orchestra, The In Utero Sessions (2013)

References[edit]

  1. ^ a b Parisi, Paula (2018-12-14). "Jingle Punks at 10: How the Production Music Platform's Player Works". Variety. Retrieved 2021-07-26.
  2. ^ a b US 8429181, Gutstadt, Jared & Demole, Daniel, "System and method for providing music", published 2013-04-23, assigned to JPM Music LLC 
  3. ^ a b c "ole Becomes Primary Supplier of Production Music to Corus Entertainment". www.businesswire.com. 2017-10-11. Retrieved 2021-07-27.
  4. ^ "Dennis Quaid Launches New Podcast, 'The Dennissance'". Sounds Like Nashville. 2020-05-07. Retrieved 2021-07-27.
  5. ^ White, Peter (2021-04-08). "Anthony Anderson To Lead Scripted Podcast 'Sonic Leap' From Audio Up". Deadline. Retrieved 2021-07-27.
  6. ^ "Behind the Scenes of 'Make It Up As We Go' With Dennis Quaid, Bobby Bones, and Scarlett Burke". American Songwriter. 2020-12-12. Retrieved 2021-07-27.
  7. ^ Mangan, Dan (2021-03-02). "Former Trump lawyer Michael Cohen wields podcast in fight against ex-president". CNBC. Retrieved 2021-07-27.
  8. ^ White, Peter (2021-04-14). "James Ellroy Moves Into Podcasting With 'Hollywood Death Trip' Via Audio Up". Deadline. Retrieved 2021-07-27.
  9. ^ Perloff, Catherine. "Maejor Frequency Listened to the Universe to Create Podcast". www.adweek.com. Retrieved 2023-05-17.
  10. ^ Ehrlich, Brenna (2021-07-20). "Stephen King Gets into the Podcast Game With a Series Based on 'Night Shift'". Rolling Stone. Retrieved 2021-07-28.
  11. ^ "Bob Dylan Co-Wrote This Song for an Album-Inspired Narrative Podcast". SPIN. 2018-12-18. Retrieved 2021-07-26.
  12. ^ "Rock Legend Steven Tyler Grabs Hold of the PBR |". Wrangler Network. 2016-07-15. Retrieved 2021-07-26.
  13. ^ "Jingle Punks Partners With Timbaland and ESPN to Rebrand Iconic SportsCenter Theme Song". finance.yahoo.com. Retrieved 2021-07-26.
  14. ^ Zax, David (2015-03-18). "Making The Most Of Chance Encounters, For Fun And Profit". Fast Company. Retrieved 2021-07-26.
  15. ^ "Jaxsta". jaxsta.com. Retrieved 2021-07-26.
  16. ^ "A Country Music First, Brad Paisley Releases LOVE AND WAR Visual Album Available to Stream for a Limited Time Exclusively on App". www.bradpaisley.com. Retrieved 2021-07-26.
  17. ^ Hudak, Joseph (2020-08-03). "Miranda Lambert to Detail Female Experience in Country Music in Scripted Podcast". Rolling Stone. Retrieved 2021-07-26.
  18. ^ "Machine Gun Kelly Drops New Song "Love Race" f/ Travis Barker and Kellin Quinn". Complex. Retrieved 2021-07-26.
  19. ^ a b c "This L.A. startup hopes to give up-and-coming musicians a boost — through podcasts". Los Angeles Times. 2021-02-02. Retrieved 2021-07-27.
  20. ^ a b "Cultivating cool - Western Alumni". alumni2.westernu.ca. Retrieved 2021-07-27.
  21. ^ Binney, Sarah (Nov 19, 2019). "Jingle Punks Music Co-Founder Jared Gutstadt to Bridge Music, Gaming, and Interactive Technology at NYU Tisch". NYU.edu. Retrieved July 26, 2021.
  22. ^ a b Parisi, Paula (2018-12-13). "Jingle Punks at 10: How the Production Music House Turned Passion Into Profits". Variety. Retrieved 2021-07-27.
  23. ^ "ole's Timbaland and Jingle Punks Win ASCAP Screen Music Awards". www.businesswire.com. 2016-03-28. Retrieved 2021-07-27.
  24. ^ Vaughan, Carson (2009-08-24). "Jingle Punks hits ground running". Variety. Retrieved 2021-07-27.
  25. ^ Jurgensen, John (2013-06-21). "The Reality-TV Music Factory". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-07-27.
  26. ^ "ole Acquires Jingle Punks". finance.yahoo.com. Retrieved 2021-07-27.
  27. ^ Willman, Chris (2021-06-25). "Jared Gutstadt of Audio Up on the New Podcasting Revolution: 'We're Making Movies for Your Ears'". Variety. Retrieved 2021-07-27.
  28. ^ a b "Learn All About the 'Bear and a Banjo' Podcast, Starring a Fake Band Playing New Music Throughout History". Billboard. Retrieved 2021-07-27.
  29. ^ Trakin, Roy (2019-10-09). "Jingle Jared, Poo Bear and T Bone Burnett Team Up to Bring Tall Tales to Podcast World". Variety. Retrieved 2021-07-27.
  30. ^ "The Podcast News Daily Q&A: 'Jingle' Jared Gutstadt". Insideradio.com. Retrieved 2021-07-27.
  31. ^ Hayes, Dade (2020-05-07). "MGM Takes Stake In Audio Up, A Podcast Producer And Network". Deadline. Retrieved 2021-07-27.
  32. ^ Eggertsen, Chris (2021-10-14). "The Deals: The Weeknd Invests in Audio Up; Built to Spill Signs With Sub Pop". Billboard. Retrieved 2023-05-18.
  33. ^ Spangler, Todd (2022-12-15). "Podcast Media Company Audio Up Raises Nearly $10 Million in Series C Funding". Variety. Retrieved 2023-05-18.
  34. ^ "Audio Up's Jared Gutstadt On Why He Traded Jingles For Podcasts". Insideradio.com. Retrieved 2021-07-27.
  35. ^ "Here Are the Winners of Adweek's 2020 Experiential Awards". May 31, 2020. Retrieved 2021-07-26.
  36. ^ "Music produced and written by Jared Gutstadt". Spotify. May 17, 2023.
  37. ^ "Jared Gutstadt: The Songwriters". Apple Music. Retrieved 2023-05-17.
  38. ^ "Pawn Stars - Lynyrd Skynyrd & Jingle Punks". YouTube. December 13, 2018. Retrieved May 17, 2023.
  39. ^ Robehmed, Natalie. "Money Calling: Jingle Punks' Reality TV Fortune". Forbes. Retrieved 2023-05-17.
  40. ^ "Nas To Perform "Illmatic" With The Hipster Orchestra". HipHopDX. 2014-05-12. Retrieved 2021-07-27.
  41. ^ Eggertsen, Chris (2021-07-29). "Nas' 2014 'Illmatic' Concert in South Africa Spawns Charitable NFT Collection". Billboard. Retrieved 2021-08-29.
  42. ^ Jelly Roll Freestyles; Growing Up In Nashville; "Jingle" Jared, retrieved 2023-05-18
  43. ^ Whiskey Sessions II, 2019-04-05, retrieved 2023-05-18
  44. ^ "Rock Legend Steven Tyler Grabs Hold of the PBR". Professional Bull Riders. Retrieved 2023-05-17.
  45. ^ Hudak, Joseph (2016-06-27). "Hear Steven Tyler's Funky New Song 'We're All Somebody'". Rolling Stone. Retrieved 2023-05-17.
  46. ^ "Jaxsta". jaxsta.com. Retrieved 2023-05-17.
  47. ^ Billboard, Mary J. DiMeglio (2016-09-06). "Watch Lil Wayne Open New Fox Sports Show 'Undisputed' With "No Mercy"". The Hollywood Reporter. Retrieved 2023-05-17.
  48. ^ "A Country Music First, Brad Paisley Releases LOVE AND WAR Visual Album Available to Stream for a Limited Time Exclusively on App". www.bradpaisley.com. 2017-12-13. Retrieved 2023-05-17.
  49. ^ "Jared Gutstadt Collaborates On Brad Paisley's New Album – Jingle Punks". jinglepunks.com. Retrieved 2023-05-18.
  50. ^ Variety Staff (2018-04-06). "Watch DJ Khaled and Jason 'Poo Bear' Boyd Debut New Miami Marlins Anthem (EXCLUSIVE)". Variety. Retrieved 2023-05-17.
  51. ^ "Watch DJ Khaled and Jason 'Poo Bear' Boyd Debut New Miami Marlins Anthem (EXCLUSIVE) – Jingle Punks". jinglepunks.com. Retrieved 2023-05-17.
  52. ^ Thomas, Victoria (2019-12-06). "'Bear and a Banjo' Soundtrack Releases "Gone But Not Forgotten," Featuring Lyrics by Bob Dylan". American Songwriter. Retrieved 2023-05-17.
  53. ^ Songwriter, American (2019-11-07). "Zac Brown Releases Remix of "Can You Hear Me Now" on 'Bear and a Banjo' Podcast". American Songwriter. Retrieved 2023-05-17.
  54. ^ Freeman, Jon (2020-11-19). "Hear Miranda Lambert's New Song 'Champion' From 'Make It Up As We Go' Podcast". Rolling Stone. Retrieved 2023-05-17.
  55. ^ Alper, Eric (2022-05-03). "SiriusXM and Audio Up Inc. Announce Launch of Two New Original Scripted Podcasts Under Creative and Strategic Agreement". That Eric Alper. Retrieved 2023-05-17.
  56. ^ Audio Up presents Original Music from Halloween In Hell, 2020-11-13, retrieved 2023-05-17
  57. ^ Quiles, Alyssa (2020-10-19). "Here's how Tommy Lee and MGK ended up spending 'HALLOWEEN IN HELL'". Alternative Press Magazine. Retrieved 2023-05-18.
  58. ^ Shaffer, Claire (2021-04-29). "Machine Gun Kelly, Travis Barker Team Up for 'Love Race'". Rolling Stone. Retrieved 2023-05-17.

External links[edit]

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