Draft:Boston Proper, LLC
| Submission declined on 23 January 2024 by CNMall41 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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| Submission declined on 22 January 2024 by Chetsford (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Chetsford 4 months ago.
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Comment: In general, references in trade publications - while fine for sourcing - are considered WP:ROUTINE and don't contribute to demonstration of WP:N. Chetsford (talk) 06:09, 22 January 2024 (UTC)
- Comment: Their own website is not an independent source neither are press releases. The leadership and logo sections are of little interest to Wikipedia. Theroadislong (talk) 18:30, 21 January 2024 (UTC)
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| Company type | Subsidiary, Private |
|---|---|
| Industry | Retail |
| Founded |
|
| Founder | Michael Tiernan |
| Headquarters | 1155 Broken Sound Parkway NW, , United States of America |
Area served | United States of America |
Key people | |
| Products | |
| Brands |
|
Number of employees | 100+ |
| Parent | Brentwood Associates |
| Website | |
Boston Proper is a privately owned direct-to-consumer women's clothing and accessories retailer headquartered in Boca Raton, Florida, United States. Established in 1992, the company operates as a multichannel brand, offering women's clothing, shoes, jewelry, and accessories, as well as seasonal and occasion-specific collections. [1][2]
History[edit]
1991 - 2000[edit]
Brand Name Acquisition[edit]
Boston Proper was initially part of The Mark Group, a resort-based apparel retailer, which was led by CEO Michael Tiernan. The Mark Group, established in 1955 as Mark, Fore & Strike, acquired the Boston Proper brand name in 1992. During this period, the company also expanded by adding Charles Keath, a catalog for gifts and home accessories, to its portfolio.[3]
2001 - 2011[edit]
Rebranding to Boston Proper[edit]
During the early 2000s, The Mark Group underwent significant changes. In 2003, the company decided to divest in Mark, Fore & Strike and Charles Keath. Subsequently, in 2004, it rebranded itself as Boston Proper and refocused its business model on the Boston Proper brand, prioritizing catalog mailings and e-commerce. [3]
Under this new brand, the company aimed at the affluent, active, 35+ women's demographic. Sheryl Clark, who was promoted to CEO in December 2009, replaced Michael Tiernan.[4]
2012 - 2015[edit]
Chico's Acquisition[edit]
Chico's FAS, an American women's clothing and accessories retailer, acquired Boston Proper in 2012 for $205 million. [5][6] Post-acquisition, Boston Proper continued to operate as a separate division within Chico's FAS, which also included brands such as Chicos, White House | Black Market and Soma Intimates.
Retail Store Expansion, Closures[edit]
The company expanded into retail, opening its first store in Estero, Florida, in March 2013, followed by additional stores across the United States.[7][8] However, by late 2015, Boston Proper and Chico's FAS decided to move away from physical stores and eventually part ways, marking a shift towards a digital-focused strategy for Boston Proper.[9]
2016 - Present[edit]
Sale to Brentwood Associates[edit]
In 2016, Brentwood Associates, a private equity firm based in Los Angeles, California, acquired Boston Proper. Under this new ownership, the company continued to emphasize e-commerce and catalog sales, with Sheryl Clark remaining as President.[10][11]
Trademarks[edit]
The company owns the trademark for the slogan "Wear It Like No One Else."[12]
Sponsorship & Philanthropy[edit]
Boston Proper has been involved in various charitable initiatives. The company participates in Breast Cancer Awareness Month, supporting organizations like Susan B. Komen and The Lynn Institute. Additionally, it has hosted charity fashion shows to benefit the Achievement Centers for Children & Families, a non-profit organization in Delray Beach, Florida.[13][14]
References[edit]
- ^ "Boston Proper - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved 2023-11-13.
- ^ "Unique Women's Clothing - Dresses, Swimwear & Shoes". Boston Proper. Retrieved 2024-01-22.
- ^ a b Cole, Michael (2007-10-01). "Refining a Brand: The Boston Proper Way". RIS News. Retrieved 2023-11-13.
- ^ admin (2009-12-15). "US: Boston Proper names Sheryl Clark as CEO". Just Style. Retrieved 2023-11-13.
- ^ Roach, Emily (2011-08-18). "Chico's to acquire Boca Raton-based retailer". The Palm Beach Post. Retrieved 2023-11-13.
- ^ "Chico s FAS Acquires Boston Proper | Mergr M&A Deal Summary". mergr.com. Retrieved 2023-11-13.
- ^ Moin, David (2013-05-29). "Boston Proper Making Retail Push". WWD. Retrieved 2023-11-13.
- ^ Access (2012-10-30). "Boston Proper's Big News". Boca Magazine. Retrieved 2023-11-13.
- ^ Logan, Casey. "Chico's to close Boston Proper stores". The News-Press. Retrieved 2024-01-22.
- ^ Valverde, Miriam (2016-01-21). "Chico's sells women's clothing retailer Boston Proper". Sun Sentinel. Retrieved 2023-11-13.
- ^ "Boston Proper". Brentwood Associates. Retrieved 2023-11-13.
- ^ "BOSTON PROPER Trademark of BOSTON PROPER, LLC - Registration Number 4365392 - Serial Number 85471805 :: Justia Trademarks". trademarks.justia.com. Retrieved 2023-11-13.
- ^ "Achievement Centers for Children & Families | Proper Affair by Boston Proper". Retrieved 2023-11-13.
- ^ "Achievement Centers for Children & Families | About Us". Retrieved 2023-11-13.
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