Iams

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Not to be confused with Ion attachment mass spectrometry, Internal auditory meatus, or Islington Arts and Media School.
Not to be confused with iambs.
Iams
Product typePet food
Owner
CountryUnited States
Introduced1946; 78 years ago (1946)
MarketsWorldwide
Websitewww.iams.com

Iams (/ˈaɪəmz/) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated in specific countries and Procter & Gamble worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.[1]

According to Iams, since 2006, studies have been conducted in pet owners' homes, P&G Pet Care's Pet Health & Nutrition Center and locations where dogs and cats are already living such as assistance dog organizations.[2][3]

History[edit]

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.[4] Paul Iams, an animal nutritionist who graduated from The Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio.[5] In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999.[1][6] In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba", a term originated by jazz era personality Hoagy Carmichael, meaning "the tops" or "something supreme".[dubious – discuss]

In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled. Sale prices in the U.S. were frozen by a nationwide wage and price control was issued by ex-president Richard Nixon.[7] Iams did not change the product formula during the price-freeze mandate and the company nearly went bankrupt.[4] Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975.[8] By 1982, he became its sole owner and president.[9] After expanding the company from $100,000 revenue in 1970 to $900 million in 1999, Mathile sold it to Mars, Incorporated in September 1999.[5][10] In July 2006, Mars reorganized the Pet Health & Nutrition division into Mars Pet Care (consisting of the Iams and Eukanuba brands).

In its largest divestiture in five years, Mars, Inc. announced in April 2014 that it would sell Iams worldwide, Eukanuba and Natura pet-food brands in all markets except Europe to Procter & Gamble for $2.9 billion in cash. P&G said that the deal would allow it to gain a new business and generate cash to grow core businesses.[11] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[12][13] Mars sold its European pet-care business to Procter & Gamble in December 2014.[14]

References[edit]

  1. ^ a b "History". Juggle". Archived from the original on 2011-01-11. Retrieved 2011-05-06.
  2. ^ "The Iams Company Animal Study Policy". Archived from the original on 11 July 2010.
  3. ^ Holden, John (6 July 2007). "Research and Development Changes Keep Welfare Top of Agenda". Archived from the original on 10 July 2010.
  4. ^ a b "Iams History". Coupon for Dog[permanent dead link]
  5. ^ a b Bayot, Jennifer (2004-11-03). "Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies". The New York Times. ISSN 0362-4331. Retrieved 2020-06-10.
  6. ^ "Iams Cat Food Coupons Jun 2020". Pet Food Talk. Retrieved 2020-06-10.
  7. ^ "The History of Iams". Retrieved 2020-06-10.
  8. ^ "History of Iams Company – FundingUniverse". Funding Universe. Retrieved 2020-06-10.
  9. ^ Dirr, Jacob (2 June 2008). "Former Iams owner Clay Mathile says loyalty can be nemesis". Cincinnati Business Courier. Retrieved 2020-06-10.
  10. ^ "sold to P&G ". All Voices". Archived from the original on 2012-10-04. Retrieved 2011-05-06.
  11. ^ Wahba, Phil (April 9, 2014). "Mars selling pet food brands to P&G for $2.9 billion". Reuters. Retrieved March 5, 2016.
  12. ^ "P&G buys Iams, others for $2.9B". The Enquirer. Retrieved 2020-06-10.
  13. ^ "P&G Closes Acquisition Of Mars' Pet Food Business In Major Markets". RTTNews. Retrieved 2020-06-10.
  14. ^ "P&G Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.

External links[edit]

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