User:COBE GmbH/sandbox

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COBE
IndustryDesign
Founded7 January 2012; 12 years ago (2012-01-07)
FoundersAnatol Korel, Ante Kristo, Daniel Wagneri, Felix van de Sand
HeadquartersMunich, Bavaria, ,
Germany
Area served
Worldwide
ProductsUser Experience, Branding, Design, Graphic Design
Number of employees
19 (2016)[1]
Website[1]

Creators of Beautiful Experiences or better known under its abbreviation COBE is a German User Experience Design agency located in Munich. Founded in 2012, COBE specialise in creating designs for clients.

History[edit]

COBE team in the Munich office at work.
COBE team in the Munich office
Anatol Korel, Daniel Wagner & Felix van de Sand. Three of the Four four founders at COBE
Anatol Korel, Daniel Wagner & Felix van de Sand. Three of the Four four founders at COBE
BMW 132 engine
BMW 801 engine

COBE was established as a business entity, as a result of the four founders meeting at a design agency. They believed they could start an agency of the founder

In an effort to highlight the agencies capabilities, COBE began creating designs internally. As a result, the team created kickbase. An app that allow bundesliga fans to create a fantasy team.

Evolution[edit]

The Founders of COBE have gone to great lenghts to continue to grow on all fronts. As a result, COBE are constantly obtaining new staff members. Most recently being a Chief Happiness Officer[2] and Design Strategist[3]

DESIGN STRATEGIST[edit]

Designs and clients[edit]

First designs created at COBE were done as a means o showcase their skills. The team work on projects such as BrandFather and KickBase. The latter becoming an app that would become rather popular amongst football fans in Germany.

Following this, COBE went on to work with Keller Sports and most recently Guidebase.[4]


Corporate[edit]

The company has over 15 employees located between two offices. The Office in Munich is home to most of the companies designers and an office in Osijek.[5]

Marketing[edit]

BMW began using the slogan 'The Ultimate Driving Machine' in the 1970s. In 2010, this long-lived campaign was mostly supplanted by 'Joy', a campaign intended to make the brand more "approachable" and to better appeal to women, but by 2012 they had returned to "The Ultimate Driving Machine", which has a strong public association with BMW.[6]


References[edit]

  1. ^ Cite error: The named reference AR2014 was invoked but never defined (see the help page).
  2. ^ http://www.cio.de/a/was-macht-eigentlich-ein-chief-happiness-officer,3230234
  3. ^ http://www.prmitteilung.de/2016/03/15/cleverer-schachzug-cobe-erweitert-sein-ux-design-strategieteam
  4. ^ http://www.cobeisfresh.com/
  5. ^ http://www.cobeisfresh.com/contact/
  6. ^ "BMW Still the Ultimate Driving Machine". Forbes.com. 31 May 2012. Retrieved 29 September 2013.

External links[edit]