User:16912 Rhiannon/Kinder Surprise

From Wikipedia, the free encyclopedia

Kinder Surprise, also known as Kinder Surprise Egg,[1][2][3] is a candy manufactured by the Italian company Ferrero SpA since 1974. It was co-created by Michele Ferrero and William Salice, and is one of several candies sold under the Kinder brand. Each chocolate egg surrounds a plastic capsule that contains a small toy. Kinder Surprise replicates the Italian Easter tradition in which adults give children chocolate eggs with a toy inside. The toys inside the eggs have become collectible for adults as well. Since 1974, 30 billion Kinder Surprise eggs have been sold worldwide.

Description[edit]

Kinder Surprise halved, showing the plastic capsule which contains the toy
File:Kinder surprise toys.png
Examples of Kinder Surprise toys

Kinder Surprise is a hollow milk chocolate egg, lined with a layer of sweet milk-flavored cream.[4][5][6] Inside each egg is a plastic capsule that contains a small surprise toy, which sometimes requires assembly.[1][7][8] The capsule case is yellow, reportedly to resemble an egg's yolks.[9][10] The chocolates have foil packaging with warning labels advising parents to avoid giving the eggs to children under three years old, and encouraging supervision during consumption.[7][11]

Kinder Surprise was originally created with children in mind,[12] replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside.[13] However, Kinder Surprise toys have become collectible for adults as well.[1] Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media,[14] or create their own toys and re-wrap them in Kinder Surprise packaging.[15] More than 100 new toys are distributed each year.[16] Around 12,000 different toys had been included within Kinder Surprise as of 2016.[17]

According to CNNMoney, Kinder Surprise is most popular in Germany, Russia, and the United Kingdom.[8] Michele Ferrero and William Salice have been credited as co-creators of the candy.[18][19]

History[edit]

In 1968, Michele Ferrero raised the idea with his employees of a product that could be given to children so they could have a little "surprise" every day, based on the Italian tradition of large chocolate eggs given to children by their parents at Easter.[17] Ferrero said that at first his attempt to follow through this idea was unsuccessful after employees questioned the order he placed for a machine to make the chocolate eggs. They thought it would not be profitable, since eggs are only for Easter.[20] Ferrero also said that he wanted the product to have a higher milk content and make that a key part of its promotion; he felt that mothers would respond well to the idea of giving their children more milk.[20] Ferrero commissioned William Salice to realize the concept.[17]

The Italian company Ferrero began manufacturing Kinder Surprises in 1974.[7][13][21] Since then around 30 billion eggs have been sold worldwide.[16][22][23]

Salice, who has been credited as the inventor of Kinder Surprise but insisted he was just "material executor",[18][19] died in Italy in December 2016, at the age of 83.[24][25] The product celebrated its fortieth anniversary in 2017.

Collections and promotion[edit]

The toys within Kinder Surprise have been themed for various popular children's characters. Collections of Kinder Surprise toys have included Asterix, Fantasmini, Smurfs,[26][27] and Minions.[17][28] Ferrero and Kinder have also partnered with various companies, institutions, and people to promote Kinder Surprise, including The Walt Disney Company,[29] Universal,[30] and Smart.[31]

Safety concerns[edit]

Please note: I do not intend to seek replacement of the existing Safety concerns section, but will have some specific requests for corrections which I intend to post individually

References[edit]

  1. ^ a b c Avella, Joe (18 December 2016). "We got our hands on 'Kinder Surprise Eggs' -- the global candy favourite that's still illegal in the US". Business Insider. Axel Springer SE. Retrieved 5 December 2017.
  2. ^ Shockey, Lauren (19 April 2011). "Surprise! You Can Still Find Kinder Surprise Eggs!". The Village Voice. ISSN 0042-6180. Retrieved 7 December 2017.
  3. ^ Madej, Patricia (29 May 2017). "Kinder Eggs will soon hit store shelves in the U.S." PhillyVoice. Retrieved 7 December 2017.
  4. ^ "Kinder Surprise". The Boston Globe. Boston Globe Media Partners, LLC. 11 January 1996. ISSN 0743-1791. OCLC 66652431. Retrieved 7 December 2017 – via HighBeam Research. {{cite news}}: Unknown parameter |subscription= ignored (|url-access= suggested) (help)
  5. ^ Spyrou, Constantine (25 May 2017). "Kinder Eggs are coming to America and everyone is rejoicing". Business Insider. Retrieved 13 February 2018.
  6. ^ Walansky, Aly (24 November 2017). "After being banned, Kinder eggs are finally coming to the US". Today. Retrieved 13 February 2018.
  7. ^ a b c Khoo, Isabelle (26 January 2016). "Kinder Surprise USA: Why These Eggs Are Banned South of the Border". The Huffington Post. Retrieved 5 December 2017.
  8. ^ a b Horowitz, Julia (22 May 2017). "Kinder eggs are coming to U.S. stores next year". CNN. Retrieved 5 December 2017.
  9. ^ Yellow shell:
  10. ^ Yellow shell:
  11. ^ My, Sergio (21 February 2015). "Why Are Kinder Surprise Eggs Illegal in the US?". The Independent. London: Independent Print Limited. ISSN 0951-9467. OCLC 185201487. Retrieved 5 December 2017.
  12. ^ "Ferrero launches white chocolate Kinder Bueno bar aimed at women". Marketing Week. Centaur Media. 13 March 2008. ISSN 0141-9285. Retrieved 9 December 2017 – via HighBeam Research. {{cite news}}: Unknown parameter |subscription= ignored (|url-access= suggested) (help)
  13. ^ a b Kell, John (22 May 2017). "Kinder Egg Is Coming to America". Fortune. New York City: Time Inc. ISSN 0015-8259. Retrieved 5 December 2017.
  14. ^ "Border Is Watched for Easter Candy". The Buffalo News. Buffalo, New York: Berkshire Hathaway. 30 March 2015. ISSN 0745-2691. Retrieved 9 December 2017 – via HighBeam Research. {{cite news}}: Unknown parameter |subscription= ignored (|url-access= suggested) (help)
  15. ^ Mosendz, Polly (16 February 2015). "Ukrainian Patriots Create a Kinder Egg Surprise". Newsweek. Newsweek Media Group. ISSN 0028-9604. Retrieved 8 December 2017.
  16. ^ a b Silver, Erin (8 November 2015). "Kinder Surprise 'unwrap videos' on YouTube mesmerize children". Toronto Star. Star Media Group. ISSN 0319-0781. OCLC 137342540. Retrieved 6 December 2017.
  17. ^ a b c d Sanna, Cristiano (30 December 2016). "Addio al papà dell'Ovetto Kinder, in tutto il mondo ne sono stati venduti 30 miliardi" (in Italian). Tiscali. Retrieved 18 December 2017.
  18. ^ a b "William Salice, creator of Kinder Surprise, dies at 83". The Straits Times. Singapore Press Holdings. 30 December 2016. OCLC 8572659. Retrieved 6 December 2017.
  19. ^ a b Offord, Jen (31 December 2016). "Kinder Egg creator William Salice dies, aged 83". International Business Times. IBT Media. Retrieved 17 December 2017.
  20. ^ a b Calabresi, Mario (15 February 2015). "Michele Ferrero: "Il segreto del successo? Pensare diverso dagli altri e non tradire il cliente"". La Stampa (in Italian). GEDI Gruppo Editoriale. ISSN 1122-1763. Retrieved 18 December 2017.
  21. ^ Mitchell, Simone (25 May 2017). "Americans have been denied the joy of a Kinder Surprise ... until now". news.com.au. Retrieved 6 December 2017.
  22. ^ "Wal-Mart to sell Australian rival to Kinder Surprise chocolates in U.S." Reuters. 17 September 2014. Retrieved 7 December 2017.
  23. ^ Abel, Allen (29 January 2011). "America's choke hold on Kinder Surprise". Winnipeg Free Press. FP Canadian Newspapers Limited Partnership. ISSN 0828-1785. OCLC 1607085. Retrieved 7 December 2017.
  24. ^ "Kinder Surprise inventor dies". BBC News. 30 December 2016. Retrieved 6 December 2017.
  25. ^ "Kinder Surprise inventor dies". eNCA. 30 December 2016. Retrieved June 6, 2017.
  26. ^ "Kinder Surprise Maxi eggs created just in time for Easter". The New Zealand Herald. New Zealand Media and Entertainment. 14 March 2017. ISSN 1170-0777. Retrieved 18 December 2017.
  27. ^ "Obituary: William Salice". The Times. News UK. 19 January 2017. ISSN 0140-0460. Retrieved 18 December 2017. A high proportion of those available in Italy contain Smurfs.
  28. ^ Gwynn, Simon (7 July 2015). "Kinder Surprise is latest brand to get Minions tie-up". The Grocer. William Reed Business Media. Retrieved 19 December 2017.
  29. ^ Hof, Robert D. (6 December 2015). "'Unboxing' Videos a Gift to Marketers". The New York Times. The New York Times Company. ISSN 0362-4331. OCLC 1645522. Retrieved 19 December 2017.
  30. ^ Gwynn, Simon (29 March 2016). "Minions, Frozen and Star Wars licensed to sell too much junk food, say health campaigners". PRWeek. Haymarket Media Group. Retrieved 19 December 2017.
  31. ^ "Smart Cars - Kinder Surprises Get Smart". Super Street. Source Interlink. 1 December 2004. Retrieved 19 December 2017.

External links[edit]


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