Tulika Mehrotra

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Tulika Mehrotra
BornLucknow, India
OccupationChief Digital Officer, Peterson Technology Partners[1] and Best selling author
LanguageEnglish and Hindi
NationalityAmerican
Alma materUniversity of Illinois at Urbana–Champaign,
European Institute of Design
GenreFiction
Notable worksDelhi Stopover, Crashing B-Town
Website
tulikamehrotra.com.

Tulika Mehrotra is an American technology executive and author.[2]

Biography[edit]

Tulika Mehrotra is based in Chicago.[3] She was born in Lucknow[2] and is fluent in Hindi.[4] Currently, she is the Chief Digital Officer of Peterson Technology Partners.[citation needed]

She received her bachelor's degree in finance from the University of Illinois at Urbana–Champaign[5][6] During her undergraduate studies, she studied abroad at the University of Reading at the ICMA Business School in England.[6]

For graduate studies, she attended the European Institute of Design (Italian: Istituto Europeo di Design) in Milan, Italy where she received her master's degree in Fashion Design.[7] After completing her degree, she lived in Paris where she briefly studied French.[4]

After a corporate career that began in the fashion industry in New York and transitioned to media in Los Angeles, Tulika focused her attention on writing. Her first two novels were published by Penguin Publishers.[2][4][7][8]

Tulika has also written for various magazines including Harper's Bazaar,[9] Elle, Vogue, Grazia,[2] India Today[10] and Men's Health.[11] Tulika is an expert in storytelling for business, digital strategy and communications.[12]

Books[edit]

Delhi Stopover and Crashing B-Town[edit]

Her debut novel Delhi Stopover was launched in October 2012 in Mumbai.[13] The sequel, Crashing B-Town was released the following year. Both titles became best sellers in India.[7]

The novels explore the cultural changes in modern India and within the youth generation using a backdrop of the fashion and film industries in Delhi and Mumbai.[6]

References[edit]

  1. ^ "About Us". Peterson Technology Partners. Retrieved 10 May 2022.
  2. ^ a b c d "Of stopovers and destinations". The Hindu. 12 October 2012. Retrieved 10 May 2013.
  3. ^ Pisharoty, Sangeeta Barooah (30 October 2013). "Spice and substance". The Hindu. Retrieved 10 May 2022.
  4. ^ a b c Author Tulika Mehrotra on Aaj Savere, Part 1. Doordarshan.
  5. ^ Author bio – Tulika Mehrotra personal website Retrieved 11 May 2013
  6. ^ a b c "I would be cheating readers if I censored the raw truth: Tulika Mehrotra". CoolAge.in. 31 January 2013. Retrieved 10 May 2013.
  7. ^ a b c Chaini, Sanjitha Rao (8 October 2012). "A Bestseller Always Has The Element Of Surprise". Businessworld. Retrieved 10 May 2013.
  8. ^ News – Writer's Side Archived 13 January 2013 at the Wayback Machine Retrieved 11 May 2013
  9. ^ Author Tulika Mehrotra on Aaj Savere, Part 2. Doordarshan
  10. ^ Mehrotra, Tulika (8 November 2012). "True Value". India Today. Retrieved 10 May 2013.
  11. ^ Mehrotra, Tulika (February 2013). "Lipstick or pepper spray? You choose". Men's Health. Retrieved 10 May 2013.
  12. ^ "Tulika Mehrotra". Retrieved 10 May 2022.
  13. ^ Shenoy, Sonali (3 November 2012). "A fashion story the desi way". The New Indian Express. Archived from the original on 6 November 2012. Retrieved 10 May 2013.

External links[edit]