The NOCO Company
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| NOCO | |
| Company type | Private |
| Industry | Consumer electronics |
| Founded | 1914[1] (as Nook & O'Neill) |
| Founder | Joseph Henry Nook Sr. |
| Headquarters | Glenwillow, Ohio, U.S. |
Area served | Worldwide |
Key people | William Nook (Chairman & CEO), Jonathan Nook (CVO & President) |
| Products | NOCO NOCO Genius NOCO XGrid NOCO Element ChargeLight BatteryLife NCP2 |
| Revenue | $53.67 million (2015)[2] |
Number of employees | 500[2] (2016) |
| Website | no.co |
The NOCO Company (commonly referred to as NOCO) is an American privately held multinational corporation that designs, manufactures, and markets consumer electronics, automotive chemicals, plastics and various electrical components.
Overview[edit]
NOCO was founded as Nook & O'Neill in 1914.[1] Joseph Henry Nook Sr. was later inducted into the Automotive Hall of Fame for the contributions he made to the automotive industry with The NOCO Company.[3] Their original catalog can still be found in various automotive museums and archives.[4] NOCO holds over two dozen patents[5] including a patent for portable vehicle battery jump start apparatus with safety protection.[6][7]
Acquisition[edit]
In 2009, NOCO acquired Advanced Fishing Technologies ("AFT)", a high-tech manufacturer of marine, industrial and photostatic battery management solutions.[8]
ChargeLight[edit]
NOCO's ChargeLight was first created from a fully funded Kickstarter campaign, which raised $121,329.[9]
Genius Boost family[edit]
The Genius Boost family of lithium jump starters is one of the company's most popular line of products. The GB30 car jump starter was rated 9/10 by TopSpeed[10] and "Good" by Consumer Reports.[11] Production is in Vietnam, Malaysia and China.
References[edit]
- ^ a b Bloomberg Business: The NOCO Company
- ^ a b D&B: The NOCO Company
- ^ "Joseph Henry Nook Sr Automotive Hall of Fame" (PDF). Automotive Hall of Fame. Retrieved 29 March 2016.
- ^ "Vintage NOCO Catalog" (PDF). NOCO. Retrieved 4 April 2016.
- ^ "USPTO.gov The NOCO Company". USPTO Government. 2016. Retrieved 2016-02-15.
- ^ "United States Patent: 9,007,015". USPTO Government. 2016. Retrieved 2016-02-15.
- ^ "A Jump Starter Can Save You Time and Money". Retrieved 2017-02-26.
- ^ "The Noco Company Announces Acquisition of Advanced Fishing Technologies" (PDF). besabattery. 2009. Retrieved 2016-02-15.
- ^ "ChargeLight, Shipping And Kickstarter". Kickstarter. 2014. Retrieved 2016-02-15.
- ^ "Noco GB30 Genius Boost - TopSpeed Tested". TopSpeed. 2015. Retrieved 2016-02-15.
- ^ "Noco Genius Boost GB30 jump starter". ConsumerReports. 2015. Retrieved 2016-02-15.
