Talk:Philip Morris International/Archives/2019

Page contents not supported in other languages.
From Wikipedia, the free encyclopedia

Edit Request

Hello, I am requesting two corrections to the text of this article with which I have a COI. I do not expect these changes to be controversial. The first carries over from my previous edit request, a portion of the request that was not implemented because the reviewer asked for clarification. This change is requested because the link referencing "Our charitable giving program" yields 404 error. I propose the following text and reference change to correct the deadlink issue:

Current text: The company says that it gives $25 million per year to charitable causes including domestic violence, emergency housing, education, combating poverty, and teaching sustainable agriculture techniques in Africa.[1]
Proposed text: The company says it contributed nearly USD 30 million in 2017 to causes and programs including education for the underprivelaged, empowering women, and disaster preparedness and relief efforts. [2]

My second proposed change is in the "Later development" section, last sentence. The sentence indicates that Philip Morris (the company) ranks 17th among tobacco brands. The editor who first added this content seems to have confused Philip Morris International (ie the company PMI) with Philip Morris (ie the cigarette brand owned by PMI). It is inaccurate to say that the company Philip Morris is the 17th most valuable brand, because a company is not the same thing as a cigarette brand. My proposal is to make the smallest amount of text change to make the statement agree with what the source table shows:

Current text: ... and it ranks 17th among the most valuable tobacco brands of 2017 on BrandFinance website.[3]
Proposed text: ... and its top brand, Marlboro, ranks 1st among the most valuable tobacco brand of 2017 on BrandFinance website. [4]

Note, I've also edited the reference citation, as Include digital appears to be the company that designed/created the website, but the website is copyrighted to Brandirectory. So I have removed the Include portion of the reference to aid the reader in navigating to the correct page of the reference. I also updated the reference's access date to match format of the majority of the other references. Cheers, Sarah at PMI (talk) 14:34, 17 January 2019 (UTC)

References

  1. ^ "Our Charitable Giving Program". PMI. Retrieved 19 December 2011.
  2. ^ "Giving Back, Wherever We Are". PMI. Retrieved 14 August 2018.
  3. ^ http://www.include-digital.com, Include -. "Best Global Brands | Brand Profiles & Valuations of the World's Top Brands". brandirectory.com. Retrieved 2018-03-30. {{cite web}}: External link in |last= (help)
  4. ^ "Best Global Brands | Brand Profiles & Valuations of the World's Top Brands". brandirectory.com. Retrieved 30 March 2018.

Reply 17-JAN-2019

Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.  Spintendo  15:33, 17 January 2019 (UTC)

Proposal review 17-JAN-2019

The company says it contributed nearly USD 30 million in 2017 to causes and programs including education for the underprivelaged, empowering women, and disaster preparedness and relief efforts.
no Declined.[note 1]


And its top brand, Marlboro, ranks 1st among the most valuable tobacco brand of 2017 on BrandFinance website.
Clarification needed.[note 2]


___________

  1. ^ This part of the edit request proposal was declined because it describes an ancilliary function of the company, its charitable actions, rather than its primary function, which is the purpose of the article. Please note that this review is of requested text only and does not pertain to text already present in the article. As previously noted by this reviewer, the text in the article resembled the text proposed by the COI editor. It was later clarified by the COI editor that this proposed text should be seen as completely different from, and not pertaining to, the text in the article. Thus, the decision made here is done so on the proposed text's own merits. See also WP:NOBLECAUSE.
  2. ^ The COI editor has stated that "it is inaccurate to say that the company Philip Morris is the 17th most valuable brand, because a company is not the same thing as a cigarette brand." According to the methadology described by Best Global Brands, "Brand Finance defines brand as the "Trademark and associated IP including the word mark and trademark iconography". It further states that "Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand." The methadology page goes on to list the following steps in this accounting process:
    1. "Calculate brand strength on a scale of 0 to 100 based using a balanced scorecard of a number of relevant attributes such as emotional connection, financial performance and sustainability, among others. This score is known as the Brand Strength Index."
    2. "Determine the royalty rate range for the respective brand sectors. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database of license agreements and other online databases."
    3. "Calculate royalty rate. The brand strength score is applied to the royalty rate range to arrive at a royalty rate. For example, if the royalty rate range in a brand’s sector is 0-5% and a brand has a brand strength score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%."
    4. "Determine brand specific revenues estimating a proportion of parent company revenues attributable to each specific brand and industry sector."
    5. "Determine forecast brand specific revenues using a function of historic revenues, equity analyst forecasts and economic growth rates."
    6. "Apply the royalty rate to the forecast revenues to derive the implied royalty charge for use of the brand."
    7. "The forecast royalties are discounted post tax to a net present value which represents current value of the future income attributable to the brand asset."[1]
    Brand Finance's scoring system should be mentioned in its entirety in order to mitigate the confusion mentioned by the COI editor as affecting the previous editor's understanding of what is being scored here.

References

  1. ^ "Best Global Brands - Brand Profiles & Valuations of the World's Top Brands Methodology". brandirectory.com.

18-JAN-2019

@Spintendo: Thank you for your rapid review. I accept your choice to decline my first proposed edit per WP:NOBLECAUSE. Can you please confirm whether you intend for the deadlink reference Our Charitable Giving not to be updated, but instead remain as a deadlink?

Regarding the second proposed change marked clarification needed, I make the following updated proposal, which now mentions exactly which methodology is used, as well as the reference provided by Spintendo:

Current text: ... and it ranks 17th among the most valuable tobacco brands of 2017 on BrandFinance website.[1]
Proposed text: ... and its top brand, Marlboro, ranks 1st among the most valuable tobacco brand of 2017 on BrandFinance website,[2] which uses the royalty relief method of brand valuation.[3]

Thank you very much for your time on this. Cheers, Sarah at PMI (talk) 09:52, 18 January 2019 (UTC)

References

  1. ^ http://www.include-digital.com, Include -. "Best Global Brands | Brand Profiles & Valuations of the World's Top Brands". brandirectory.com. Retrieved 2018-03-30. {{cite web}}: External link in |last= (help)
  2. ^ "Best Global Brands | Brand Profiles & Valuations of the World's Top Brands". brandirectory.com. Retrieved 30 March 2018.
  3. ^ "Explanation of the Methodology". brandirectory.com. Retrieved 18 January 2019.

Reply 29-JAN-2019

  Edit request implemented  

  1. Describing the claim as originating from Brand Finance's royalty relief methadology makes the claim acceptable for use. I've placed this claim under the Marlboro section of the Brands heading, as it made more sense being placed there than the proposed section.
  2. The deadlink and its claim have been omitted.

plus Additional changes made:

  1. The directory of local brands has been omitted, per #7 of WP:NOTDIRECTORY.

Regards,  Spintendo  16:48, 29 January 2019 (UTC)

Possible POV Fork

See Foundation for a Smoke-Free World. There is a dispute over at Talk:Electric smoking system regarding smoke and now a new page contains disputed content. QuackGuru (talk) 16:56, 3 February 2019 (UTC)

False content in lede

In response to burgeoning awareness of the harm to health of cigarettes, PMI has declared on the companies homepage the intention to replace cigarettes with smoke-free products, and to "switch ... adult smokers" to these products as the first phase of a business strategy, as a responsible decision for the benefit of "adult smokers" and the companies share-holders and employees.[6][7][8]

The IQOS produces smoke. That's not a smoke-free product. I expect the editor who restored the content to the lede against consensus to remove it. QuackGuru (talk) 19:07, 21 April 2019 (UTC)

As worded in the lede (and on the website), the term smoke-free products refers to a category of products, not specifically to IQOS, which should make it ok. Further, the company has published a report of evidence clarifying that IQOS does not produce smoke.
If there is still interest in changing the language, the article might quote PMI about the smoke-free product concept, put quotes around "smoke-free", or could change smoke-free products to something else - perhaps "alternatives to cigarettes" or even just "other products". I do agree that the user's references 7 and 8 news articles mention IQOS, which puts it in that context if you dig a bit. In fact I don't see how those two news articles support the text they're referenced in. Here are a few other references I found that might make more sense to reference regarding the business changes, and if they're referenced correctly, they take the focus off of IQOS:
"On Monday, it launched a publicity campaign, “Year of UnSmoke”, to draw attention to its efforts to phase out cigarettes in favour of other products."
"Is this the end of the Marlboro cigarette? Philip Morris International says it will stop selling cigarettes at some point in the future as it shifts to smoke-free alternatives. But, how soon is still unclear."
"According to Salzman, 80% of PMI’s revenue still comes from combustible cigarettes, but 80% of its marketing spend is focussed on promoting a “smoke-free future” "
Sarah at PMI (talk) 16:12, 24 April 2019 (UTC)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Talk:Philip_Morris_International/Archives/2019&oldid=1164979592"