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The portion of the article on Paul Lukas’s zine, Beer Frame, is incorrect. It was not about beer. “Beer Frame” is a bowling term. The zine was a precursor to the Inconspicuous Consumption web site and book. It included reviews of everyday objects, food products, packaging, etc. For example, one issue featured a detailed article about the Brannock Device (the thing they measure your feet with at shoe stores). It also had a section reviewing the packaging of music releases (the quality of the music itself was a one-line addendum). — Preceding unsigned comment added by 70.113.129.63 (talk) 13:41, 15 May 2021 (UTC)[reply]
