Talk:National Analysts

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Good afternoon!

I am employed by National Analysts Worldwide and have done primary and secondary research into the origins of our firm. I want to tell you that I had provided last week a replacement/edit to the initial page. My edits were not accepted. I note, this original page with its errors was only created last month, January 2011.

I do wish to point out that there are a couple of falsehoods/errors in this page. Allow me to clarify for you:

1. National Analysts Worldwide was previously known as National Analysts. 2. National Analysts was founded by Charles Coolidge Parlin. 3. Donald M. Hobart succeeded him as head of the department upon Parlin's retirement. 4. The origins of the "first commercial research unit" was formed in 1911 when Charles Coolidge Parlin was hired by Curtis Publishing Company to run that unit. The name of that unit was "Division of Commercial Research." 5. This date is significant to the industry and our company heritage, as it is the origin of market research as a discipline as well as the origin of the business unit. 6. National Analysts did become an independent organization in 1943 in order to provide research services to industry and government.

Please consider my comments above and correct these errors.

For your reference, some of my sources: Original corporate records, some held at the Historical Society of Pennsylvania. History of Qualitative Research Methods in Marketing, page 5. (Wherein Hobart himself explains it was Parlin) A New Brand of Business by Douglas B. Ward (the entire book) The History of Marketing Thought Robert Bartels, page 124 -125. Marketing Research Text and Cases, Harper W. Boyd, Jr. and Ralph Westfall, page 15. Market Research and Modeling: Progress and Prospects, Yoram Wind, Paul E. Green, page 246 Marketing /Research People: Their Behind-the-Scenes Stories, Jack J. Honomichl, page 100. American Advertising Foundation site: http://www.advertisinghalloffame.org/members/member_bio.php?memid=748 American Marketing Association site: http://www.marketingpower.com/Calendar/Pages/CharlesCoolidgeParlinAward.aspx National Analysts Worldwide 17:13, 9 February 2011 (UTC)

The main reason that I reverted you was because your addition messed up the format of the page. I'm fine with you adding the information back in (and add in those extra sources too), but there's a few things you should follow.

1. Section titles should not be in all caps. Nothing, really, in an article should be all caps.

2. There is already a references section in the article, there is no need to add another one. just add <ref> </ref> around the references when you add them and they will automatically be added onto the reference list.

3. There was absolutely no reason to make the title National Analysts big. No formatting whatsoever in an article should be like that.

4. Wikipedia strives to be both encyclopedic and neutral. Please try and add in information in a style that reflects this and not in a style that is promotional for National Analysts Worldwide.

If you can follow these, then go ahead and add the information back into the article in the right format. Wikipedia wants information in articles to be accurate, but we also want the information to be verifiable from references and presented in a way that properly reflects an encyclopedia. Silverseren^C 17:19, 9 February 2011 (UTC)

Thanks for your specific suggestions. Today, I have recreated the information in neutral tone, no "all Caps" no "formatting" and have included many sources. Please edit as you need or add in its entirety if acceptable. for accuracy, consider replacing the original entry, and altering the name as indicated to National Analysts Worldwide please. Thanks for your attention. PatriciaNational Analysts Worldwide 21:14, 10 February 2011 (UTC) — Preceding unsigned comment added by Patriciagreen (talk • contribs)

I reorganized some things for you, but it looks a lot better. I just have two concerns. The first is that there is some language that isn't very neutral, like using "now-familiar" when describing focus groups and some of the wording in the Today section as well. Also, the 12th reference just says "Inside Research", which isn't a reference at all. Do you not have anything more specific to link to? Silverseren^C 22:13, 10 February 2011 (UTC)

Silver, Great. Thanks for the edits and the comments. I will address them as minor edits shortly. A question for you on item number two: if you go to the link below, you will read that Inside Research delivers annually the report about the top 50 firms - it is a publication, but as it is sited for its annual report, no one issue is sited by me. How would you like me to "fix" this? http://www.marketingpower.com/ResourceLibrary/MarketingNews/Pages/2010/6_30_10/Honomichl_Top_50.aspx National Analysts Worldwide 13:51, 11 February 2011 (UTC) — Preceding unsigned comment added by Patriciagreen (talk • contribs)

Also, Silver, how do we correct the indication (in the original section ) that National Analysts was formed by Hobart in the 1920's? I have provided sufficient evidence to repute these two errors - it was not Hobart, but Parlin alone who is credited with the formation, and it was in 1911, not 1920. Please let me know how we handle this. Thanks! We (in the industry and in the firm) are proud of our heritage and wish to set the record straight. Best, Patricia — Preceding unsigned comment added by Patriciagreen (talk • contribs) 13:56, 11 February 2011 (UTC)

To respond to both of your sections:

1. That link would be perfect to use, since it corroborates the information in the article. Go ahead and use that one.

2. I have corrected the information in the lead. It was a misunderstanding on my part. ]

I hope that addresses things. Silverseren^C 15:07, 11 February 2011 (UTC)

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