Talk:Marketing myopia

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marketing myopia[edit]

Is there a relation between marketing myopia and market timing? If there is, what is that factor that decides that ideal time? Is it driven by customers, or by producers?

In Theodore Levitt's paper, it talks about consumer orientedness. However, there are examples of improper timing as well. So what exactly decides the market being ripe and ready to handle a new product?

--Sorry, but now one has defined Marketing Myopia yet. Yes it is a term in Theodore Levitt's paper but what is it?198.82.167.74 (talk) 17:29, 1 April 2009 (UTC)[reply]

This article just discusses what people think about the term without actually defining the term. Any chance someone could define it? --66.207.212.26 (talk) 16:57, 10 November 2010 (UTC)[reply]

Marketing Myopia is where management are product focused rather than customer focused —Preceding unsigned comment added by 82.25.62.133 (talk) 19:21, 6 November 2010 (UTC)[reply]

I recommend significantly shortening the article. I made simple grammar edits, but could a content expert tighten this up a bit? — Preceding unsigned comment added by Gprobins (talk • contribs) 16:03, 5 January 2012 (UTC)[reply]