Shenandoah Life Insurance Company
| Company type | Subsidiary |
|---|---|
| Industry | Insurance |
| Founded | 1916 |
| Headquarters | Roanoke, Virginia |
| Owner | Prosperity Life Insurance Group, LLC |
The Shenandoah Life Insurance Company is an insurance company based in Roanoke, Virginia, United States. Founded in 1916, the company operated until 2012 as a policyholder-owned mutual insurance company when it was sold to United Prosperity Life.[1] In 2012, the company was demutualized into a subsidiary of Prosperity Life Insurance Group, LLC.[2]
Media properties[edit]
Shenandoah Life entered radio in 1940, when it signed on WSLS radio; the call letters stand for "Shenandoah Life Station". An FM station followed in 1947.
The company launched Roanoke's first television station, WSLS-TV on Dec. 11, 1952. Shenandoah sold the station to Park Communications in 1959.[3] Park sold off the radio stations, with the AM side becoming WSLC (now WPLY after several format changes) and the FM side becoming WSLQ.
References[edit]
- ^ Sturgeon, Jeff. "Shenandoah Life Insurance Co. is rebuilding its foundation". Roanoke Times.
- ^ "About Us". Shenandoah Life.
- ^ "WSLS sold to Graham Media Group". www.roanoke.com.