Oded Lowengart

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Oded Lowengart
עודד לוונגרט
NationalityIsraeli
Alma materUniversity of Wisconsin–Milwaukee[citation needed]
ChildrenAssaf Lowengart (son)
Scientific career
FieldsMarketing
InstitutionsBen-Gurion University of the Negev
Websitein.bgu.ac.il/en/fom/BusinessDep/

Oded Lowengart (עודד לוונגרט) is Professor of Marketing at the Ben-Gurion University of the Negev (BGU) in Israel, where he holds the Ernest Scheller Jr. Chair in Innovative Management and is Head of the Department of Business Administration.[1][2] His two terms as Dean of the Guilford Glazer Faculty of Business and Management[3][4][5] (2013–18) saw to opening the International MBA Program, expanded global programs, and increased Journal Citation Reports-ranked research publications.[citation needed]

Education[edit]

Lowengart holds a PhD from the University of Wisconsin–Milwaukee.[citation needed]

Research[edit]

Lowengart's areas of interest include modeling consumer perceptions and consumer choice, market share forecasting and diagnostics. His research in 2008 focused on modeling issues in areas such as consumers’ food and fast food product choice, the effect of information and its intensity on choice processes, consumer heterogeneity, reference price, and network and social marketing.[6]

His research on pricing[7][8][9][10] aims to understand and analyze the differential effect of price expectations on consumers’ choice and optimal pricing policies. His research in information and food choices[11][12] examines theoretically and empirically the effect of negative and calorie types of information on fast food selection, as well as the overall phenomenon of obesity. Current research projects also involve modeling social personal branding and its effect on pro-social behavior.[13]

Personal life[edit]

He is married to Ayelet Lowengart, and his son Assaf Lowengart is an Olympic baseball player.[14]

References[edit]

  1. ^ סיקולר, שי אספריל ונעמה (October 19, 2009). "ראשי תוכניות ה-MBA: "חשיבה ביקורתית רוכשים רק באקדמיה"". כלכליסט - www.calcalist.co.il.
  2. ^ "Prof. Oded Lowengart appointed incumbent Ernest Scheller, Jr. Chair in Innovative Management". Ben-Gurion University of the Negev. 5 May 2016.
  3. ^ "עובדים על סטודנטים? 'איסתא' מציעה חופשת סקי תמורת נקודות זכות | וואלה! יורם לימודים". יורם לימודים.
  4. ^ קוריאל, אילנה (September 5, 2018). "פוטר מהמפעל, הלך ללמוד והפך לדיקן" – via www.ynet.co.il.
  5. ^ "Guilford Glazer Faculty of Business & Management - Dean's Message". in.bgu.ac.il. Retrieved 22 September 2017.
  6. ^ Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel (2008-11-05). "Zooming In: Self-Emergence of Movements in New Product Growth". Marketing Science. 28 (2): 274–292. CiteSeerX 10.1.1.319.4196. doi:10.1287/mksc.1080.0395. ISSN 0732-2399.
  7. ^ Gadi, Fibich; Arieh, Gavious; Oded, Lowengart. "Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects". Operations Research. 51. ISSN 0030-364X.
  8. ^ Fibich, Gadi; Gavious, Arieh; Lowengart, Oded (2005-12-01). "The dynamics of price elasticity of demand in the presence of reference price effects". Journal of the Academy of Marketing Science. 33 (1): 66. CiteSeerX 10.1.1.65.3958. doi:10.1177/0092070304267108. ISSN 0092-0703. S2CID 14809734.
  9. ^ Gavious, Arieh; Lowengart, Oded (2012-03-01). "Price–quality relationship in the presence of asymmetric dynamic reference quality effects". Marketing Letters. 23 (1): 137–161. doi:10.1007/s11002-011-9143-4. ISSN 0923-0645. S2CID 254797385.
  10. ^ Fibich, Gadi; Gavious, Arieh; Lowengart, Oded (2005-01-01). "The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects". Journal of the Academy of Marketing Science. 33 (1): 66–78. CiteSeerX 10.1.1.65.3958. doi:10.1177/0092070304267108. ISSN 0092-0703. S2CID 14809734.
  11. ^ Heiman, Amir; Lowengart, Oded (2008-12-01). "The effect of information about health hazards on demand for frequently purchased commodities". International Journal of Research in Marketing. Marketing and Health. 25 (4): 310–318. doi:10.1016/j.ijresmar.2008.07.002.
  12. ^ Heiman, Amir; Lowengart, Oded (2011-05-01). "The effects of information about health hazards in food on consumers' choice process". Journal of Econometrics. The Economics and Econometrics of Risk. 162 (1): 140–147. doi:10.1016/j.jeconom.2010.07.003.
  13. ^ "Oded Lowengart - CV" (PDF).
  14. ^ "Assaf Lowengart - Baseball". Mansfield University Athletics.
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