MyDaughter

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MyDaughters
Available inEnglish
OwnerGirls' Schools Association
URLhttp://www.mydaughter.co.uk/
RegistrationOptional
LaunchedJanuary 2009
Current statusClosed in 2014

MyDaughter was a British website set up by the Girls' Schools Association (GSA) offering advice to parents of daughters on all aspects of raising and educating girls.[1] Advice was provided by headteachers from the member schools of the Girls' Schools Association and other specialists in fields such as nutrition, psychology, health education and business.

History[edit]

MyDaughter.co.uk was launched in January 2009 following a survey of a thousand parents of daughters, which highlighted a range of topics that were a cause of anxiety to parents. The research revealed that parents wanted help and advice on how to deal with these issues.[2] This led the Girls' Schools Association to develop the MyDaughter brand as a source of online advice for parents. The Girls' Schools Association was approached by the Friday Project, an imprint of Harper Collins who were to publish "Your Daughter", a book of the site, in January 2011.[3]

The website closed in 2014 with its functionality integrated into the GSA website.[4]

Content[edit]

MyDaughter.co.uk contained articles and responses to questions on education choices, realising girls' full academic potential, dealing with eating disorders and signs of bullying, development stages, family relationships, sexual relationships,[5] social pressures and addictions, social networking sites and internet safety and communicating with teenage girls. Registered site users could post a question to be answered by a panel of experts.

The site featured notable alumnae[citation needed] from GSA schools including Claudia Winkleman, Claire Young and Miranda Krestovnikoff. It offered a search facility for girls' schools featuring all GSA schools.

MyDaughter schools[edit]

The following GSA member schools were included on the site.

References[edit]

  1. ^ Frean, Alexandra (2008-11-15). "Headmistresses offer key to teenage girls through MyDaughter website". The Times.
  2. ^ BBC News, 9 January 2009, "Girls 'under too much pressure'"
  3. ^ Allen, Katie (3 February 2010). "TFP to publish Girls School advice". The Bookseller.
  4. ^ "MyDaughter". Archived from the original on 18 December 2014. MyDaughter.co.uk is now part of the GSA website
  5. ^ Daily Express, 23 July 2010, "Kimberley Walsh - Could this be the new age of morality?"

External links[edit]

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