Klaviyo

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Klaviyo, Inc.
Company typePublic
NYSE: KVYO
IndustryMarketing SaaS
Founded2012; 12 years ago (2012)
Founders
  • Andrew Bialecki
  • Ed Hallen
Headquarters
Boston, Massachusetts, United States
Key people
Andrew Bialecki (CEO)
Productsemail marketing, sms marketing,[1] product reviews,[2] CDP[3]
RevenueIncrease US$698 million (2023)
Decrease −US$331 million (2023)
Decrease −US$308 million (2023)
Total assetsIncrease US$1.09 billion (2023)
Total equityIncrease US$915 million (2023)
Owners
Number of employees
1,815 (2023)
Websiteklaviyo.com
Footnotes / references
[4][5]

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[8]

History[edit]

The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[8]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[10][11]

In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[8][12] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[13][14]

In June 2023, Klaviyo partnered with e-commerce platform Prestashop with the launch of Prestashop Automation with Klaviyo [15][16]

Software and services[edit]

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[17]

In addition to its e-commerce platform integrations, users can integrate other tools from their tech stacks like Zendesk, Okendo [18] and Salesforce, directly to Klaviyo, or use an API solution when an integration needs to be customized.[19]

Awards[edit]

In 2023, Klaviyo was ranked at 6 in Forbes' Cloud 100, a ranking of 100 private cloud companies.[20]

In 2023, Klaviyo was ranked amongst the top 600 workplaces in the US.[21]

In 2024, Klaviyo was placed 17 in the top 50 workplaces in the UK ('large companies').[22]

See also[edit]

References[edit]

  1. ^ "Who Thought Up Klaviyo's New SMS Product? Its Customers". Built in BOS. December 4, 2019.
  2. ^ "Klaviyo Introduces Klaviyo Reviews". Business Wire. June 27, 2023.
  3. ^ "Klaviyo Launches CDP with Integrated Delivery Tools". Customer Data Platform Institute. August 16, 2023.
  4. ^ "Klaviyo, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 29, 2024.
  5. ^ "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023.
  6. ^ Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ". The Business Journals. Retrieved May 24, 2022.
  7. ^ "About Klaviyo". March 18, 2024.
  8. ^ a b c Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". The Information. Retrieved May 4, 2023.
  9. ^ Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan". TechCrunch. Retrieved May 24, 2022.
  10. ^ "Klaviyo and Shopify Announce Strategic Partnership". Business Wire. August 2, 2022. Retrieved August 2, 2022.
  11. ^ "Shopify makes $100M strategic investment in marketing automation startup Klaviyo". Techcrunch. August 2, 2022. Retrieved August 2, 2022.
  12. ^ Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources". Reuters. Retrieved May 13, 2023.
  13. ^ Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". Axios.
  14. ^ Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters.
  15. ^ "PrestaShop Automation with Klaviyo". Prestashop.com. June 13, 2023. Retrieved March 27, 2024.
  16. ^ "Prestashop et Klaviyo lancent Prestashop Automation". Ecommercemag.fr (in French). July 11, 2023. Retrieved March 27, 2024.
  17. ^ "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  18. ^ FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding". FinSMEs. Retrieved August 23, 2022.
  19. ^ "Build your integration". Klaviyo Developers. Retrieved March 18, 2024.
  20. ^ "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). August 11, 2023. Retrieved November 1, 2023.
  21. ^ "Inc. Best Workplaces 2023". Inc.com. Retrieved July 13, 2023.
  22. ^ "UK's Best Workplaces™ 2024". Great Place To Work. Retrieved March 15, 2024.
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