FirstCry
| Company type | Private |
|---|---|
| Industry | |
| Founded | November 2010[1] |
| Founders |
|
| Headquarters | Pune, Maharashtra, India |
Area served | India |
Key people | Supam Maheshwari (CEO) |
| Services | Online shopping |
| Revenue |  ₹5,632 crore (US$710 million) (FY23)[2] |
 ₹−486 crore (US$−61 million) (FY23)[2] | |
| Owner | BrainBees Solutions Pvt Ltd |
Number of employees | 2,000+ (2021) |
| Website | www |
FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 FirstCry and BabyHug stores across India.[3]
History[edit]
In 2016, FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (US$53.87 million).[4][5] The merged entity did business under the name FirstCry.com, a FirstCry Mahindra Venture.[6][7]
FirstCry opened its first outlet in Srinagar in May 2019.[8]
In 2019, the company acquired playschool company Oi Playschool.[9][10]
In 2020, FirstCry raised over ₹1,000 crore from SoftBank in its series E round of financing.[11]
In 2021, FirstCry raised ₹95 crore ($13 million) in an equity funding round from pi Ventures.[12]
References[edit]
- ^ a b Dey, Sudipto. "Wide reach, low cash-burn help Firstcry rule baby care space". Business Standard. Retrieved 9 January 2024.
- ^ a b Upadhyay, Harsh; Manchanda, Kunal (27 December 2023). "FirstCry reports Rs 5,632 Cr revenue in FY23; losses spike 6X". Entrackr. Retrieved 27 December 2023.
- ^ "FirstCry files IPO papers to raise Rs 1,816 crore. SoftBank, Mahindra & Mahindra to sell stake". Economic Times. Retrieved 8 January 2024.
- ^ Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
- ^ Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
- ^ "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.
- ^ Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
- ^ "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
- ^ Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
- ^ Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.
- ^ "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
- ^ Bhalla, Kritti (29 March 2021). "Exclusive: Firstcry Valuation Close To $2 Bn After $13 Mn Round". Inc42 Media.
External links[edit]
 | This article about an organisation in India is a stub. You can help Wikipedia by expanding it. |