Campaign (mixtape)

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Campaign
Mixtape by
Ty Dolla Sign
ReleasedSeptember 23, 2016 (2016-09-23)
Genre
Length56:47
LabelAtlantic
Producer
Ty Dolla Sign chronology
Free TC
(2015) 		Campaign
(2016) 		Beach House 3
(2017)
Singles from Campaign
  1. "Campaign"
    Released: July 11, 2016
  2. "No Justice"
    Released: July 21, 2016
  3. "Zaddy"
    Released: August 25, 2016

Campaign is a commercial mixtape by American singer Ty Dolla Sign. It was released on September 23, 2016, by Atlantic Records. The mixtape was supported by three singles: the title track, "No Justice", and "Zaddy". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of Donald Trump and Hillary Clinton.

Promotion[edit]

The title track was released as the lead single on July 11, 2016, featuring a guest appearance from American rapper Future.[1] Fittingly, the music video premiered the night before election day (November 7, 2016).[2]

"No Justice" was released as second single on July 21, 2016.[3] The song features a guest appearance from fellow American singer Big TC (Ty's younger brother who is still incarcerated in prison).[3]

"Zaddy" was released as the third single on August 25, 2016.[4] The music video for the song premiered on August 30, 2016.[5]

"3 Wayz" was released as the first promotional single on September 1, 2016.[6] The song features a guest appearance from American rapper Travis Scott.[6] "Stealing" was released as the second promotional single on September 9, 2016.[7]

Critical reception[edit]

Professional ratings
Aggregate scores
SourceRating
Metacritic71/100[8]
Review scores
SourceRating
AllMusic[9]
HotNewHipHop75%[10]
Pitchfork6.9/10[11]
Pretty Much AmazingC−[12]
Spectrum Culture[13]
XXL4/5[14]

Campaign was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 71, based on four reviews.[8]

Winston Cook-Wilson of Pitchfork said, "Campaign outpaces his recent efforts like $ign Language and Airplane Mode but, still, mostly just preserve Ty's musical bottom line".[11] Jordan Sargent of Spin said, "Campaign—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself".[15] Scott Glaysher of XXL said, "Campaign may not exceed the musical brilliance of Free TC but it's a close runner-up".[14] Mick Jacobs of Pretty Much Amazing said, "As a mixtape, I understand why Campaign sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation".[12]

Commercial performance[edit]

Campaign debuted at number 28 on the US Billboard 200, with 14,000 album-equivalent units.[16]

Track listing[edit]

Campaign track listing
No.TitleWriter(s)Producer(s)Length
1."$Intro"
D'Mile1:26
2."$"
  • Griffin, Jr.
  • Nathan Welch
  • Jahaan Sweet
  • D'Mile
  • Sweet
3:13
3."Campaign" (featuring Future)
D.R.U.G.S.3:57
4."??? (Where)" (featuring Migos)
DJ Spinz4:26
5."3 Wayz" (featuring Travis Scott)
3:41
6."Juice"
B Ham3:36
7."Zaddy"
3:43
8."Hello"
Ritter3:46
9."R&B"
Zaytoven2:49
10."Stealing"
2:42
11."Clean"
  • Ty Dolla Sign
  • Ali P
3:30
12."My Song" (featuring 24hrs)
  • Griffin, Jr.
  • Robert Davis
  • ISM
  • D'Mile
  • Ty Dolla Sign
4:11
13."Pu$$y" (featuring Trey Songz and Wiz Khalifa)
3:03
14."No Justice" (featuring Big TC)
  • Griffin, Jr.
  • Gabriel Griffin
  • Emile II
D'Mile3:54
15."Watching" (featuring Meek Mill)
3:15
16."Campaign (Charlie Heat Remix)" (featuring Future)
  • Griffin, Jr.
  • Wilburn
  • Brown
  • D.R.U.G.S.
  • Charlie Heat
4:00
Total length:56:47

Charts[edit]

Chart performance for Campaign
Chart (2016) Peak
position
Australian Albums (ARIA)[17] 100
Belgian Albums (Ultratop Flanders)[18] 144
Canadian Albums (Billboard)[19] 45
French Albums (SNEP)[20] 28
New Zealand Heatseekers Albums (RMNZ)[21] 8
US Billboard 200[22] 28
US Top R&B/Hip-Hop Albums (Billboard)[23] 7

References[edit]

  1. ^ Mench, Chris (July 11, 2016). "Ty Dolla $ign and Future Connect on "Campaign"". Complex. Archived from the original on September 21, 2016. Retrieved September 24, 2016.
  2. ^ "Ty Dolla $ign – Campaign ft. Future [Music Video]". 7 November 2016. Archived from the original on 29 November 2016 – via YouTube.
  3. ^ a b "New Music: Ty Dolla $ign feat. Big TC – 'No Justice'". Rap-Up. July 21, 2016. Archived from the original on September 22, 2016. Retrieved September 24, 2016.
  4. ^ "New Music: Ty Dolla $ign – 'Zaddy'". Rap-Up. August 25, 2016. Archived from the original on October 1, 2016. Retrieved September 24, 2016.
  5. ^ "Ty Dolla $ign Falls For A Sexy Robot In New 'Zaddy' Video". MTV. August 30, 2016. Archived from the original on September 17, 2016. Retrieved September 24, 2016.
  6. ^ a b Goddard, Kevin (September 1, 2016). "Ty Dolla $ign – 3 Wayz Feat. Travis Scott (Prod. By Hit-Boy)". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017.
  7. ^ Goddard, Kevin (September 9, 2016). "Ty Dolla $ign – Stealing". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017.
  8. ^ a b "Reviews for Campaign [Mixtape] by Ty Dolla $ign". Metacritic. Archived from the original on October 16, 2016. Retrieved January 8, 2017.
  9. ^ Kellman, Andy. "Campaign – Ty Dolla $ign". AllMusic. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
  10. ^ Lyons, Patrick (September 28, 2016). "Ty Dolla $ign's "Campaign" (Review)". HotNewHipHop. Archived from the original on December 1, 2017. Retrieved November 30, 2017.
  11. ^ a b Cook-Wilson, Winston (September 28, 2016). "Ty Dolla $ign: Campaign Album Review". Pitchfork. Archived from the original on November 9, 2016. Retrieved November 17, 2016.
  12. ^ a b Jacobs, Mick (September 26, 2016). "Review: Ty Dolla Sign, Campaign". Pretty Much Amazing. Archived from the original on January 9, 2017. Retrieved January 8, 2017.
  13. ^ Love, Tirhaka (October 10, 2016). "Ty Dolla $ign: Campaign". Spectrum Culture. Archived from the original on September 2, 2019. Retrieved September 2, 2019.
  14. ^ a b Glaysher, Scott (September 29, 2016). "Ty Dolla Sign Scores a Victory Lap With 'Campaign'". XXL. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
  15. ^ Sargent, Jordan (September 27, 2016). "Review: Ty Dolla $ign, 'Campaign'". Spin. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
  16. ^ "Hip Hop Album Sales: Ty Dolla $ign, Danny Brown & Mick Jenkins". HipHopDX. Archived from the original on October 6, 2016. Retrieved October 8, 2016.
  17. ^ "CHART WATCH #388". auspOp. October 1, 2016. Archived from the original on October 3, 2016. Retrieved October 1, 2016.
  18. ^ "Ultratop.be – Ty Dolla $ign – Campaign" (in Dutch). Hung Medien. Retrieved September 30, 2016.
  19. ^ "Ty Dolla $ign Chart History (Canadian Albums)". Billboard. Retrieved October 4, 2016.
  20. ^ "Le Top de la semaine : Top Albums Fusionnes – SNEP (Week 39, 2016)" (in French). Syndicat National de l'Édition Phonographique. June 10, 2013. Retrieved October 4, 2016.
  21. ^ "NZ Heatseekers Albums Chart". Recorded Music NZ. October 3, 2016. Archived from the original on October 3, 2016. Retrieved September 30, 2016.
  22. ^ "Ty Dolla $ign Chart History (Billboard 200)". Billboard. Retrieved October 4, 2016.
  23. ^ "Ty Dolla $ign Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved October 4, 2016.
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