Talk:Music pool

Advertisers

"What about advertisers? Won't those with a product or service to hawk see the opportunity to hit a targeted market and write new articles for their product or worse, edit the article that corresponds to their generic product class (e.g., computer) to an ad for their product?"

This kind of thing has already happened. There are basically three forms: adding excessive external links to one's company, outright replacing of legitimate articles with advertising, and writing glowing articles on one's own company. The first and second forms are treated as pure vandalism and the articles are reverted. Most Wikipedians loathe spam, and spammers are dealt with especially severely. The third form is normally dealt with by editing the article for a neutral point of view or by deleting the article.

Corporate advertisers would likely not find Wikipedia to be an attractive advertising medium. In traditional web-based advertising, such as banner ads, popup ads, and email advertising, the response rate can be directly measured, either through web bugs or server logs. If a company used Wikipedia to peddle its goods, the response rate could not be measured.

Not being able to measure results may not stop individuals who want to advertise their new multi-level marketing scheme, but unless they're using a bot (see next section), it takes a lot of time and energy to keep reverting the page back to the advertisement, so that the would-be spammer would get their message viewed (in an uneditable form!) more often and more reliably by using a traditional advertising medium.

Ironically, advertising spam can actually be beneficial to Wikipedia. Suppose an advertiser for body building products edited that page to an ad for its product. A reader that happens by and sees the spam could copy the advertisement, revert the page to its previous state, and then add information discussing the advertiser's specific methods or claims to the wealth of knowledge on the subject. In effect, advertisers' claims, when tempered and weighed against other knowledge associated with the subject, can yield a more robust article than before.

For more information, see Wikipedia: Spam.

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