Furla
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Industry | Fashion |
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Founded | 1927 | , Italy
Founder | Aldo Furlanetto |
Headquarters | , Italy |
Number of locations | 457 stores |
Key people |
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Products |
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Website | www |
Furla is an Italian luxury brand that has been in the leather goods industry since 1927. The company produces luxury handbags and accessories.
History[edit]
Furla was founded in Bologna (Emilia-Romagna), Italy in 1927 by Aldo Furlanetto, selling ladies accessories via wholesale.[1]
In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children Carlo, Paolo, and Giovanna Furlanetto assisted with the business.[2]
In the same decade, Furla released the first collection of bags. At the beginning of the 1990s,[3] Furla started to open stores and branches around the world.
In 2007, Furla celebrated its 80th anniversary with the "Furla Talent Hub Project".[2]
In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents.[2]
In 2012, Furla opened its first flagship store in Bangkok, creating a new store concept.[3] In 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and recorded growth in Asia.[citation needed]
In 2015, Furla opened Palazzo Furla in Milan, Italy's fashion capital.[4] In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany; in the same year, Furla's sales more than doubled up to 513 million euros, and the company finalized the acquisition of the retail distribution network in China.[5]
In 2019, the company declared that it would only use faux fur in its collections.[6]
Distribution[edit]
Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations.[7]
Furla Progetto Italia[edit]
In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in Tavarnelle Val di Pesa. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses.[8]
In February 2023, Furla announced a spring and summer line "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer Anfisa Letyago.[9]
Gallery[edit]
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Furla store in Madrid
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Furla store inside a Hong Kong mall
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Furla store in Japan
References[edit]
- ^ "Furla's owners consider selling a stake in the Italian accessories company". Retrieved 2023-03-09.
- ^ a b c "Furla | History, Trivia, All About The Designer". bagbirdy.com. 2022-01-22. Retrieved 2023-08-07.
- ^ a b Zargani, Luisa (2017-02-23). "Furla at 90: A 'Cautiously Aggressive' Strategy Toward Consistent Growth". WWD. Retrieved 2023-08-07.
- ^ "Notizie di fotografia". Il Nuovo Cimento. 1 (1): 241–242. December 1855. Bibcode:1855NCim....1..241.. doi:10.1007/bf02729162. ISSN 0029-6341. S2CID 182946760.
- ^ Salibian, Sandra (2018-01-09). "Furla Acquires Effeuno Manufacturing Plant". WWD. Retrieved 2023-02-28.
- ^ "Versace and Furla join designer labels ditching fur," Reuters, 15 March 2018.
- ^ Vautard, Céline (2019-03-15). "Furla's turnover exceeds 500 million euros". FashionUnited. Retrieved 2024-01-23.
- ^ Fraser, Kristopher (2021-05-24). "Furla opens new production facility in Italy". FashionUnited. Retrieved 2023-02-28.
- ^ "Furla Spring-Summer 2023 - "Italy by Furla" campaign | SENATUS Magazine". SENATUS. Retrieved 2023-02-28.