YT Industries
 | |
| Company type | Private |
|---|---|
| Industry | Bicycles |
| Founded | 2006[1] |
| Headquarters | |
Key people | Markus Flossmann, Founder & CEO |
| Website | yt-industries |
YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California, and Guildford, Surrey, England, with a third location planned in Bentonville, Arkansas.[2][3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.
History[edit]
YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[4]
YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[5] YT expanded their linup with the all-mountain Jeffsy in 2017,[6] the Decoy e-bike in 2019,[7] the Izzo trail bike in 2020,[8] and the Szepter gravel bike in 2022.[9]
In 2021, private equity firm Ardian acquired a majority stake in the company.[10]
Model range[edit]
- Dirtlove: dirt jumper
- Tues: downhill
- Capra: enduro
- Jeffsy: all mountain
- Izzo: trail
- Szepter: gravel
- Decoy: enduro/all mountain e-bike
Racing[edit]
YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage.[11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob.[12]
References[edit]
- ^ a b "YT Industries GmbH, Hausen, Germany". North Data. Retrieved 15 July 2023.
- ^ "The YT Mill". YT-Industries. Retrieved 15 July 2023.
- ^ Jacobs, Joe (25 May 2023). "YT Industries Experience Center coming to Bentonville". Arkansas Outside. Retrieved 15 July 2023.
- ^ Wragg, Matt (8 February 2016). "From the Top: Stefan Willared". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
- ^ "Growing Up - A Visit with YT Industries". Vital MTB. 1 October 2015. Retrieved 15 July 2023.
- ^ Kazimer, Mike (16 January 2017). "YT Jeffsy CF Comp 1 - Review". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
- ^ Roe, Dan (28 March 2019). "Bludgeon the Mountain on YT Industries' New Enduro e-MTB". Bicycling. Retrieved 15 July 2023.
- ^ Barber, Jeff (5 November 2020). "The YT Izzo Touches Down on Endurance Island". Singletracks. Retrieved 15 July 2023.
- ^ Kohler, Simon (3 November 2022). "New YT Industries SZEPTER CORE 4 2023 first ride review". Gran Fondo. Retrieved 15 July 2023.
- ^ Leggett, Alicia (3 August 2021). "YT Industries Acquired By Private Equity Group Ardian". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
- ^ "Red Bull Rampage - YT To Sponsor For First Time in 2015". Vital MTB. 8 October 2015. Retrieved 15 July 2023.
- ^ McKall, Terry (21 December 2018). "Aaron Gwin off YT for 2019 World Cup season". Canadian Cycling Magazine. Gripped Publishing Inc. Retrieved 15 July 2023.