English: A great choice by Maureen Farah Usman for entry in the 1 Million and Counting competition!
Also a staff pick from Ruth for our favourites album!
From Maureen: Such a lovely poster showing pristine wonders of the reef, like an aquarium on the wall! Love the 'yesteryear' tourism feel to it.
Painted design featuring water reef scene with people in a boat fishing, 1933
Artist is listed as Percival Albert Trompf and the authorising Government Printer is Frederick Phillips
“Percival Albert (Percy) Trompf (1902-1964), commercial artist, was born on 30 May 1902 at Beaufort, Victoria […] Percival joined Giles & Richards, commercial artists in Melbourne, and designed chocolate boxes and wrappings for the confectioners A. W. Allen Pty Ltd. Later, from his studio at Little Collins Street, he painted and designed thousands of advertising posters commissioned by such prominent companies as Bryant & May Pty Ltd and Palmolive Co. Ltd, and by the magazine, Walkabout. His posters for the Australian National Travel Association and the Victorian Government Railways received widespread recognition for their images from nature (seagulls at the beach and crystal creeks at Mount Buffalo), but his most popular posters drew upon historical events (Captain Cook's landing at Botany Bay and the building of the Sydney Harbour Bridge).
His bright, colourful, optimistic pictures had wide appeal, especially during the Depression. Trompf supervised all stages of production, including the printing; most of his posters were 25 ins by 40 ins (64 cm by 102 cm), but large advertising hoardings required 24 sheets connected in jigsaw fashion.”
Find out more on the life of Percival Trompf from his entry in the
Australian Dictionary of Biography
Creating Agency: Queensland Government Tourist Bureau
Queensland State Archives Image ID 22128