WWRZ

WWRZ
	Max 98.3 logo with "Big Hits!" slogan.
Fort Meade, Florida;
Broadcast area	Lakeland-Winter Haven
Frequency	98.3 kHz (HD Radio)
Branding	Max 98.3
Programming
Format	Adult hits
Subchannels	HD2: WLKF simulcast; HD3: WJIS simulcast; HD4: WONN simulcast;
Ownership
Owner	Hall Communications
Sister stations	WLKF; WONN; WPCV;
History
First air date	1990; 34 years ago (as WSCF)
Former call signs	WSCF (1990-Nov. 1990); WXKT (1990-1991); WOKD-FM (1991-1993); WKGF-FM (1993-1996);
Call sign meaning	RZ = "Rose" (after previous moniker)
Technical information
Licensing authority	FCC
Facility ID	72687
Class	C2
ERP	27,000 watts
HAAT	203 meters (666 ft)
Transmitter coordinates	27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W
Translator(s)	See § HD subchannels and translators
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	max983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming[edit]

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators[edit]

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)
Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W296CS	107.1 FM	Lakeland, Florida	139198	250	131 m (430 ft)	D	LMS

Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W240DB	95.9 FM	Auburndale, Florida	76209	250	62 m (203 ft)	D	LMS
W242AK	96.3 FM	Lakeland, Florida	76167	180	83 m (272 ft)	D	LMS
W291AG	106.1 FM	Highland City, Florida	76175	250	186 m (610 ft)	D	LMS
W300CY	107.9 FM	Lake Wales, Florida	145128	100	122 m (400 ft)	D	LMS