WSM-FM (1941–1951)

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(Redirected from W47NV)
WSM-FM
Programming
FormatDefunct
AffiliationsNBC
Ownership
OwnerNational Life and Accident Insurance Company
WSM, WSM-TV
History
First air date
March 1, 1941 as W47NV[1]
Last air date
March 15, 1951
Former call signs
W47NV (1941-1943)
Former frequencies
  • 44.7 MHz (1941–1946)
  • 100.1 MHz (1946–1947)
  • 103.3 MHz (1947–1951)
Call sign meaning
Sister station of WSM
Technical information
Power
  • 20,000 watts (W47NV)
  • 66,000 watts (on 103.3 in 1950)[2]
HAAT878 feet (268 meters) above ground

WSM-FM was a commercial radio station that was operated by the National Life and Accident Insurance Company in Nashville, Tennessee, United States, beginning on March 1, 1941. Under its original call sign of W47NV, it was described at the time as the first fully licensed commercial FM station in the nation. However, after ten years of financial losses, the station ceased operations on March 15, 1951.

History[edit]

August 1941 General Electric advertisement promoting use of its transmitter vacuum tubes at W47NV.[3]

At the time WSM-FM, then W47NV, made its debut broadcast its owner, the National Life and Accident Insurance Company, already had extensive broadcasting experience, beginning with AM station WSM, which it founded in 1925. In addition, the new FM station was in large part the successor to a non-commercial, experimental, high-fidelity AM "Apex" station, W4XA, which operated for two years beginning in 1939.[4]

In 1940 the Federal Communications Commission announced the establishment, effective January 1, 1941, of an FM band operating on 40 channels spanning 42–50 MHz.[5] (In 1946 this was changed to 88–106 MHz, and still later to 88–108 MHz, which increased the number of channels to 100.) WSM staff had already expressed interest in establishing an FM station.[6] With the support of National Life head Edwin Wilson Craig, chief engineer John DeWitt, Jr. spearheaded the new station's construction, which was sped by local engineers fabricating some parts that were not yet available from established manufacturers.[7]

The station was issued the callsign W47NV and assigned to transmit on 44.7 MHz. It began broadcasting on a regular schedule on March 1, 1941,[1] and was reported to be the first commercial FM to become fully licensed: although a few FM stations had begun broadcasting earlier, they were operating under experimental or "Special Temporary Authorizations" and had not yet been granted operating licenses.[8][9] At its start the station operated on a regular weekly schedule totaling 70 hours, with broadcasts from 1 to 11 p.m. weekdays and 11 a.m. to 9 p.m. Sundays.[1] Programming was generally separate from the AM station and showcased classical music. W47NV's first commercial program—the first ever by an FM station—was sponsored by the Standard Candy Co. of Nashville.[10]

Effective November 1, 1943, the FCC modified its policy for FM station call letters,[11] and the call sign was changed to WSM-FM. In 1946, as part of a transfer of stations to the new FM band, WSM-FM was assigned to 100.1 MHz.[12] Although some stations broadcast simultaneously on both their old and new frequencies during this transition, WSM-FM did not, and the station announced that it was "signing off temporarily" on June 1, 1946, in order to install the new transmitting equipment.[13] In 1947, as part of a nationwide reallocation, WSM-FM was reassigned to 103.3 MHz.[14]

Following years of unprofitability, National Life decided to shut down WSM-FM permanently on March 15, 1951, and returned its license to the FCC for cancellation, because few area households had FM radios and commercial potential was lacking.[15] John H. DeWitt, now WSM president, issued a statement reviewing the ten years of operation, noting "We have continued this operation in spite of the fact that the audience was very disappointing and that the station operated at a complete loss during the entire period. This loss has amounted to nearly one quarter of a million dollars to date."[4] To partially make up for the loss of WSM-FM's musical programming, a daily noontime program of one hour of classical music was announced for the AM station.[15]

National Life's original station, WSM (which it owned until 1981), and television station WSM-TV (now WSMV-TV), established in 1950, were both commercially successful. In 1967 National Life returned to FM broadcasting when it purchased WLWM and revived the WSM-FM call letters the next year.

References[edit]

  1. ^ a b c "New FM Station of WSM, Nashville, Starts Operation With 70 Hours Weekly", Broadcasting, March 10, 1941, page 46.
  2. ^ List of F.M. stations in the U.S. in 1950. Retrieved January 25, 2016.
  3. ^ "FM's First Commercial Station" (General Electric advertisement), Broadcasting, August 18, 1941, page 48.
  4. ^ a b "WSM-FM Deleted", Broadcasting, April 9, 1951, page 81.
  5. ^ "FCC Order No. 67", Federal Register, May 25, 1940, page 2011.
  6. ^ "Frequency Modulation Broadcasting Is Sought", Nashville Banner, March 27, 1940, page 7.
  7. ^ "We Pay Our Respects To — John Hibbert DeWitt Jr.", Broadcasting, September 1, 1941, page 33.
  8. ^ "FCC Authorization For 53 Commercial FM Outlets Given", Broadcasting, August 18, 1941, page 54. The initial policy for commercial FM station call signs included an initial "W" for stations located east of the Mississippi River, followed by the last two digits of a station's frequency assignment, "47" in this case, and closing with a one or two character city identifier, which for Nashville stations was "NV".
  9. ^ "Really the First", Broadcasting, March 24, 1941, page 39.
  10. ^ "First FM Sponsors", Broadcasting, April 14, 1941, page 42.
  11. ^ "Standard Broadcast Station Call Letters for All Outlets Starting Nov. 1, FCC Rule", The Billboard, September 4, 1943, page 7.
  12. ^ "Docket No. 6781: Table I" (October 26, 1945), Federal Communications Commission Reports (volume 11), page 1513.
  13. ^ "WSM-FM" (advertisement), Nashville Tennessean, May 29, 1946, page 17.
  14. ^ "New Frequency Assignments for FM Stations in the United States", Broadcasting, June 23, 1947, page 37.
  15. ^ a b "WSM-FM To Go Off Air March 15", Nashville Banner, March 10, 1951, page 10.

Further reading[edit]

  • Air Castle of the South: WSM and the Making of Music City, pp. 7, 10, 99 (University of Illinois Press, 2011).
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